Electronic SIM cards began to be on sale across all Russia

On October 23, 2020 the M of Video Eldorado network announced the beginning of sale of digital SIM cards across all Russia. The retailer began to cooperate with Tele2 operator who sold eSIM in salons in some regions before.

For activation of eSIM it is necessary to scan the received QR code by means of the camera of the mobile device. The virtual SIM card can be issued free of charge upon purchase of the smartphone or tablet and also to purchase separately, the cost of eSIM is 100 rubles.

Electronic SIM cards are on sale across all Russia

According to "M. of Video Eldorado", in nine months 2020 Russians purchased about 1.7 million eSIM-smartphones for the amount of 130 billion rubles that it is three times more, than the previous year. The share of such tubes in total amount of the sold smartphones increased in pieces to 7% from 3.5% and in money up to 33% from 15%. High rates of penetration of devices with support of the built-in SIM card of analytics of the company connect with expansion of the range and the increased demand for flagman smartphones.

According to the experts polled by Kommersant, start of eSIM in retail "Video El Dorado" is profitable M. to the retailer as, without incurring any expenses, he receives the commission from Tele2 for connections. But in the whole eSIM it is still interesting only to fans of technologies and is little widespread in regions.

Experts read out deployment of sales of eSIM from paper QR codes in physical retail short-sighted as in the nearest future the problem with remote identification should be solved, retail will not be the main sales channel any more.

By October 23, 2020 more than 20 models of smartphones with eSIM connectivity are available to the Russian buyers. Among them — iPhone XS iPhone XR, iPhone 11 and iPhone SE (2020), leaders Samsung Galaxy S20, Galaxy Note20 and Note 20 Ultra, folding Samsung Fold, Z Fold 2, Z Flip and also a flagman line Huawei P40.^[1]

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