AppsFlyer Incrementality

Main article: Business Intelligence determination

2020: Incrementality presentation

On October 27, 2020 the AppsFlyer company announced start of Incrementality, the complete internetwork solution which allows marketing specialists to measure, analyze and optimize incremental effect of holding campaigns of a remarketing. With Incrementality they will be able to understand better how these campaigns influence profit and to optimize distribution of funds for marketing efforts.

In the conditions of constantly developing ecosystem of mobile devices, growth of amount of data and issues of their processing and also laws concerning confidentiality of information, it is harder and harder to marketing specialists to estimate real influence of the campaigns. Advertizing experts even more often apply the descending approach to the analysis and the solution AppsFlyer — Incrementality — will help them to gain the clearest idea of investment soundness and the remarketing campaigns waged at their expense. Using controlled experiments, Incrementality allows marketing specialists to check results of campaigns and to separate organic involvement and conversion from results of the efforts, to redirect budgetary funds for the most effective marketing channels, to save money where paid campaigns do not make profit, and to optimize them under the most perspective audience.

Incrementality was a missing part of a puzzle in our set of products for the analysis of results of marketing efforts, and we are glad that now we can offer our clients scientifically confirmed methodology of application of controlled experiments for the analysis of value of specific campaigns, channels or audiences. When using Incrementality in combination with our platform of attribution, the solution AppsFlyer can become a basis for creation of the integrated strategy of marketing measurements. Having simplified process of carrying out large-scale tests of an inkrementalnost and having made it available, we give to marketing specialists the chance to focus on the ultimate goal, avoiding routine data processing. And it — only the beginning. New opportunities in this sphere already are in development, and we will be able to guarantee soon that all marketing stack of brands is ready to calls of tomorrow, — Oren Kaniel, the CEO and the cofounder of AppsFlyer noted

Since launch of the beta of Incrementality in May of this year AppsFlyer noted huge interest in the tool from different brands, including developer company of the mobile games Kabam. Read more here.