AppsFlyer implemented the tool for marketing specialists of Incrementality in Kabam

On October 27, 2020 the AppsFlyer company announced use of the Incrementality tool by Kabam company.

From the very beginning of the activity the company realized importance of preserving of the involvement of players and their deduction in the long term. To achieve it, Kabam decided to include the strategy of a remarketing in the marketing stack. In process of growth of the customer base the company began to analyze KPI which would help to estimate effect of investments into campaigns of a retargeting and other marketing efforts on deduction of players, but faced that similar tasks require huge amounts of time and resources. As Kabam used already many years services of AppsFlyer in the field of attribution, the company decided to test the new tool, Incrementality for the analysis of indicators of the campaigns.

Thanks to data analysis through Incrementality Kabam could confirm that the campaigns of a remarketing waged by it helped to increase the number of purchases almost by 20%. Based on the received positive results and an opportunity to apply the same criteria to all strategy of a remarketing of the company, in further Kabam could plan surely the activity in this area.

Within the last year we closely cooperated with AppsFlyer to receive complete understanding of how our advertizing campaigns influence Kabam business. The solution Incrementality allowed us to obtain the valuable data which helped quicker and with smaller costs to achieve optimal results. Using tools to the analysis of incremental growth, we could scale the efforts on a remarketing with confidence in their results, — Terry Koh, the marketing manager and to development in Kabam noted