AppsFlyer

History

2021: Appointment of Mikhail Zaitsev as CEO in Russia and CIS

On March 16, 2021, AppsFlyer, a representative in the field of attribution, announced the appointment of Mikhail Zaitsev as general director in Russia and the CIS countries. More details here.

2020: AppsFlyer received funding in the amount of $210 million, making attribution the basis of marketing technologies

AppsFlyer announced in January 2020 that it received $210 million in funding as a result of the Series D funding round conducted by the New York investment company General Atlantic. Alex Chrissis, CEO of General Atlantic, and Anton Levy, co-founder and director of global technology, became members of the board of directors of AppsFlyer.

This investment occurred three years after the Series C funding round, and now the total investment amount will be $294 million. Since the first round of funding, AppsFlyer has quadrupled its team - 850 employees working in 18 offices around the world. AppsFlyer, one of the fastest growing SaaS companies, increased regular annual revenue (ARR) by five times, which exceeded $150 million in 2019. This result was the result of a five-year increase in ARR from 1 million to 100 million US dollars.

AppsFlyer works with more than 12,000 customers, including brands such as eBay, HBO, Tencent, NBC Universal, Minecraft, US Bank, Macy's, and Nike. The company's ecosystem includes more than 5,000 partners, such as Facebook, Google, Apple Search Ads, Twitter, Salesforce, Adobe and Oracle.

Existing investors Qumra Capital, Goldman Sachs GS Growth, Deutsche Telekom Capital Partners (DTCP), Pitango Venture Capital and Magma Venture Partners also participated in the funding round.