Hares Mikhail (AppsFlyer)

Biography

He worked at eBay, NICE Ltd. and Microsoft.

2021: Director General in Russia and CIS countries AppsFlyer

On March 16, 2021, AppsFlyer, a representative in the field of attribution, announced the appointment of Mikhail Zaitsev as general director in Russia and the CIS countries. He is responsible for the growth of the company's performance in the region and provides its customers with the necessary tools to make the right decisions based on data.

Mikhail joined the AppsFlyer team almost 5 years ago and until recently served as director of customer relations in Russia and the CIS. In this post, Mikhail led a team of managers and implemented profit-oriented strategies. Five years of experience in the company allowed Mikhail to gain a deep understanding of the specifics of the market and business needs.

{{quote 'I am honored to take this post. AppsFlyer are trusted by many companies in Russia and the CIS countries, including Ozon, Tinkoff Bank, Kaspersky Laboratory, Playrix and others. Moreover, the demand for the set of solutions for attribution and measurement we have developed is only growing, as more companies are focusing on the mobile environment, "says Mikhail Zaitsev. - I look forward to working with a team of industry experts to build on this momentum. }}

The appointment of Mikhail Zaitsev is at a turning point for the market: market consolidation and changing privacy conditions create difficulties for marketers, but at the same time open up opportunities. After a recent update to Apple's privacy rules, AppsFlyer released the SK360, a comprehensive set of solutions that guarantee advertisers accurate results even in a situation where privacy is put first. At the same time, Mikhail's significant experience in the industry gives him the opportunity to guide and help companies in the process of implementing changes.

Michael embodies our character, our customer focus, and our deep understanding of the challenges and opportunities that mobile companies face, "said Gal Ekstein, CEO of AppsFlyer in EMEA and Latin America. - This fact, combined with strong experience of inter-team cooperation and stimulation of income growth, gives it a strong position for the leadership of AppsFlyer in Russia and the CIS. We are pleased to welcome him to this position.