Digital Horizon, Native Speech and Publicis Groupe: Max Automated Advertising Service for SMB

Main article: Defining Business Intelligence

2021: Announcement of automated advertising service for SMB

On March 10, 2021, it became known that the international investment company Digital Horizon and Native Speech, with the participation of the communication group Publicis Groupe Russia, presented the first joint project. It was Max's digital service, the purpose of which is to democratize practices and expertise in marketing through the use of smart algorithms.

According to the company, Max is an add-on that combined a number of automated tools in one window to help small and medium-sized businesses effectively attract and retain customers. The advertiser communicates with chat bots and answers simple questions about business: in which segment the company works, which audience is aimed at, which sales channels it uses, etc. Based on the received information, algorithms form a personal scenario for promoting the business and - after user approval - begin to implement it independently.

Max Automated advertising service for SMB

As of March 2021, the following automated services are available to Max's customers:

• development of positioning;
• Set up Internet analytics
• Create promotional materials
• Determining the most effective set of advertising channels and the target cost of the lead;
• Launch ad campaigns.

You can launch an advertising campaign with "0" in just 15 minutes, not counting the time to wait for approval from advertising platforms. As of March 2021, the service operates according to the Freemium model: the first month Max's services are free, then the subscription costs 3999 rubles. per month. told Yuri Panov, co-founder and CEO of the digital marketing service Max

The Russian SME sector has growth potential: the share of small and medium-sized businesses in the country's GDP is slightly more than 20%, and, for example, in the UK this figure reaches 47%. We at Digital Horizon believe in this segment and therefore create fintech and MarTech products for this audience. Max closes all customer engagement needs, and other bilder venture capital projects make it easier to get funding for the business. explained Polina Flink, Managing Director of Venture Capital Bilder Digital Horizon

At the first stage, Max focuses on working with several industries: beauty and health, cars, catering, clothes, electronics. But by the end of 2021, the service will double its coverage to ten industries.