Native speech

Assets

As of April 2022, the assets of Native Speech include:

• creative agencies Leo Burnett, Saatchi & Saatchi, Publicis,
• media agencies Starcom, Zenith, Spark Foundry,
• digital agency Digitas,
• performance agency Performics,
• branding agency Graphit,
• PR agency MSL,
• production of Prodigious,
• a pharmacategory-specific agency, Publicis ProHealth.

The group of companies will also include the creative agency "Native Speech" and the media agency - "RoRe Media."

History

2022: Purchase of Publicis Groupe assets in Russia amid conflict in Ukraine

On April 21, 2022, it became known that the Rodnaya Speech group of companies closed a deal to acquire the assets of the French communication holding Publicis Groupe in Russia, the company said. The decision was made against the backdrop of the conflict in Ukraine and sanctions against the Russian Federation by the United States and their satellites. The French Publicis Group announced the curtailment of activities in Russia on March 15. In its financial statements for the first quarter of 2022, the group noted that leaving the Russian market cost it 87 million euros.

Chairman of the Board of Directors of the Native Speech Group of Companies - Sergey Koptev.

All agencies owned by the holding continue to work in Russia in full as affiliated structures and become part of the Rodnaya Speech group of companies, the report said. These are the creative agencies Leo Burnett, Saatchi & Saatchi, Publicis, media agencies Starcom, Zenith, Spark Foundry, digital agency Digitas, performance agency Performics, branding agency Graphics, PR agency MSL, pharmacology agency Igegios ProHealth The group of companies will also include the creative agency "Native Speech" and the media agency - "RoRe Media." Negotiations are underway for new forms of partnership with Starlink.

"Despite changes in the format of ownership and the name of the group, the management team has the same people, whose professionalism and level of expertise the market has known for many years. We will also remain true to the Power of One approach, thanks to which our customers have the opportunity to access any necessary expertise of the group, whether it be e-commerce, data sciences or retail media, "comments Sergey Koptev.

2020: Transfer of rights to the brand "Native Speech" to the founder of the agency Sergey Koptev

In 2020, Publicis Groupe announced the transfer of rights to use the Rodnaya Speech brand to agency founder Sergei Koptev.

2012

As of May 2012, the managing director is Vladimir Pavlov, the creative director is Sergey Dobrydnev.

As of May 2012, the company serves such customers as, Nike(Pepsico J7, Zdraivers), Moscow-Ephesus Brewery (Sokol), Volkswagen Group Rus (Audi), Shering Plau (Claritin, Erius, Friderm, Ovestin), Rexam, Technosila Novartis and equipment (Inderm) (Brexit Siemens)

2016: Joining Publicis Communications and discontinuing the use of the Native Speech brand

In 2016, all Publicis Groupe creative agencies, including Native Speech, Leo Burnett Moscow, Publicis and Saatchi & Saatchi, became part of the Publicis Communications hub. Since that moment, the Native Speech brand has practically not been used.

2005: Leo Burnett Group Russia

Since November 2005, the Rodnaya Speech agency has been part of the Leo Burnett Group Russia.

2002: Foundation of the Native Speech Agency

Advertising Agency "Rodnaya was founded in 2002 on the assets of the then well-known creative division of D'Arcy in the market.