Semrush

Semrush was founded in 2008 by Russians Dmitry Melnikov and Oleg Shchegolev. Semrush is the developer of the SaaS platform for site visibility management and content marketing, it offers access to more than 50 marketing tools and services. The platform helps users promote sites, collect search data, analyze traffic and make targeted ads. Semrush has more than 67 thousand solvent customers (by the end of March 2021), the company has headquarters in Boston and offices in Pennsylvania, Texas, the Czech Republic, Cyprus, Poland and Russia.

Performance indicators

2020: Revenue growth 35.6%, to $124.9 million, loss - $7 million

In 2020, its revenue reached $124.9 million, which is 35.6% more than in 2019. The company's loss in 2020 amounted to $7 million, in 2019 the figure was $10.2 million

History

2025: Adobe bought Semrush for $1.9 billion

On November 19, 2025, the American corporation Adobe announced the conclusion of an agreement on the purchase of Semrush Holdings, which specializes in the development of marketing software. The transaction amount is $1.9 billion.

Semrush was founded by Russians Oleg Shchegolev and Dmitry Melnikov in St. Petersburg in 2008. The company is developing a SaaS platform (software as a service) that provides a set of tools for online marketing and search engine optimization. Semrush's solutions are said to help brands increase their visibility and reach audiences. The developer is headquartered in Boston.

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Фото: Reuters

Under the terms of the contract, Adobe will pay $12 for each Semrush security. The deal was approved by the boards of directors of both parties. The transaction is scheduled to be completed in the first half of 2026, subject to required regulatory approvals and other standard conditions, including approval from Semrush shareholders. The deal is overseen by consultants Wachtell, Lipton, Rosen & Katz, Centerview Partners LLC and Davis Polk & Wardwell.

The acquisition is expected to allow Adobe to expand its tools for marketers in the age of artificial intelligence. Using Semrush technologies, the corporation intends to offer a comprehensive solution that will help brands attract customers and increase conversion throughout the ecosystem.

Generative artificial intelligence is reshaping the brand, and companies that don't take advantage of this new opportunity risk losing relevance and revenue. With Semrush, we are opening a new growth channel for marketers, "says Anil Chakravarthy, president of Adobe's digital experience unit.[1]

2021: Going public

At the end of March 2021, the Internet marketing service Semrush, founded by Russians Oleg Shchegolev and Dmitry Melnikov, began trading on the New York Stock Exchange (NYSE). The company's stock trades under the ticker symbol SEMR.

As part of the IPO, Semrush offered 10 million Class A ordinary shares at a price of $14. On the first day of trading on March 25, 2021, quotes fell by more than 19%, to $11.22 apiece. Initially, the company planned to sell 16.8 million class A shares to investors at a price of $14 to $16 per share. Semrush raised $140 million excluding the option to the organizers of the offering, including Goldman Sachs, Jefferies, J.P. Morgan, KeyBanc Capital Markets. It was assumed that $235-268.8 million would be raised as part of the IPO.

Semrush begins trading on the NYSE exchange

As of the end of 2020, the company employed 980 employees, of which 640 are in Russia and 177 in the United States. Among Semrush's US customers are IT companies such as eBay, Deloitte, Amazon, Hewlett Packard, Forbes, etc.^[2][3]

Notes