"SberKorus" automated product assortment management in sales channels for Mondelæz International

2021: Start using MDM Scope Platform

LLC Mon'delis Rus"," the Russian a division of the Mondelæz International group, began using the platform - SPHERE OF MDM cloudy solutions for data management products, sales channels with, and distributors retailers portals. e-commercе The project to automate the processes of interaction with customers for the global manufacturer of confectionery and snacks, whose products are presented in 150 countries as of March 2021, was launched in early 2020 and is developing. contentprovider The company (part SberKorus of the ecosystem) acted as a business consultant, developer, vendor, and service, as Sbera the latter announced on March 31, 2021.

At the first stage of the project, the SberKorus laboratory developed a procedure for creating digital product passports and, on the basis of the samples provided, digitized all units and packaging levels of Mondelæz Int products. Due to the fact that data the global PIM systems that were used in the company earlier were insufficient, as a result of the digitization, the attributive composition of the goods was expanded, taking into account the specifics of the market RUSSIAN FEDERATION and the heterogeneous requirements of buyers - retail chains and marketplaces. To verify, enrich and, in case of errors, correct the data on products exported from the Salsify global PIM system, a separate module was developed: it takes into account about 50 attributes relevant for comparison, and highlights the variance errors > 3%. The prepared media content was posted on the SberKorus SPHERE platform MDM in a separate, storage protected from unauthorized changes and risks of loss. information

At the next stage of the project, master data was transferred to all sales channels for further use by their customers and ensuring a single presentation of Mondelæz Int products. throughout the Russian Federation. Previously, this business process was carried out manually and involved filling in a huge number of files of a specific format, which did not guarantee the completeness and relevance of the data, increased the listing time, and also led to additional labor against the background of a large number of routine operations. SberCorus automatically updated product information in the customer's own IT systems and sent data instantly and securely to retail networks, distributors and online stores - including changes in product attributes. So, for example, the photo for the seasonal offer now needs to be updated only in one place - in the product card on the SPHERE MDM platform. The updated photo will appear in all Mondelæz sales channels for all partners connected to the system. And when the transport packaging changes, information is instantly sent to all logistics warehouses. The time to bring new products to the market was also significantly reduced: due to the automatic synchronization of data, a digital product passport can be immediately transferred to all sales channels and accept orders.

The implementation of the MDM SPHERE platform also optimized the process of creating and coordinating promotions (RECO). The system allows you to select an assortment of goods, generate discounts, automatically calculate the budget, and upload the finished data to SAP. The RECO service covers all reconciliation stages from promotion initiation to the finished report for monitoring and further analysis purposes. And using a mobile application makes the process even more convenient due to the ability to coordinate or reject the document directly from the smartphone after receiving push notification. The Russian and English application interface is convenient for use by top managers of the global manufacturer around the world.

The MDM SPHERE platform is a convenient tool for automating internal and external processes of the organization, based on master data about products, customers, outlets and distribution centers. At the same time, the guaranteed result in the form of unloading and cheapening projects on your own IT infrastructure can be obtained in a short time. We do not put an end to the Mondelæz International project and the next step we plan to automate for the client the process of planning sales in each channel for each assortment item with dynamic control of quotas and limits. This will allow you to move to more efficient shipment management, minimize runoff and quickly adjust production plans in accordance with real consumer demand, "said Sergey Mashurin, head of SberKorus, about the development of the project.