SberPervyy

SberFirst is a premium format of customer service of the bank, which offers exclusive solutions for increasing capital and comfort in everyday life.

2021: SberFirst Privileges

Among the privileges of SberFirst for April 2021: premium bank cards, deposits with increased rates, concierge service, preferential exchange rates, insurance and investment products, access to a large business community of top managers and business owners "Club First." SberFirst services are available in 150 offices across the country.

2020: Growth of the portfolio under the management of SberFirst in 16%

The portfolio under the management of SberFirst in 2020 grew by 16% - from 2.9 trillion rubles to 3.4 trillion rubles, and the investment component of the portfolio increased by a quarter. This was reported on April 14, 2021 in Sberbank. More than 57% of SberFirst premium segment customers have investment or insurance products in their portfolio.

This is a very large increase in the investment part of the portfolio, given that the portfolio was already 1 trillion rubles. 80% of this inflow came from brokerage accounts. The bond portfolio of clients increased by more than 100 billion rubles, and half of this growth came from Eurobonds. In the portfolio of shares, growth amounted to 55 billion rubles, "said Maria Podenko, head of the SberFirst premium network.

In 2021, SberFirst clients began to more often trust the management of their capital by a professional manager: the largest growth in assets was recorded in trust management products and mutual investment funds. The most popular solutions are investments in a hedge fund, dividend shares and strategies of finished model portfolios. The number of SberFirst customers in 2020 increased from 80 thousand to 87 thousand, and in the first quarter of 2021 exceeded 90 thousand people. By the end of 2021, according to the bank's forecasts, over 100 thousand customers will already use the services of SberFirst.

The offices of SberFirst Bank are located in 106 cities of Russia. The improved offices of SberFirst will combine: a bank for individuals and entrepreneurs, a premium coworking space (meeting rooms, secretary and specialized consultants), networking (educational and cultural events) and socialization at lunch or cocktail.

At the same time, the focus of SberFirst is aimed at creating a safe premium digital service in the country. Now his client it is possible to become, without coming to office, - it is enough to press the button in a mobile prilozheniiSberBank Online, noted in Sberbank.

The bank offers customers a wide range of 5 thousand products that are systematized according to the degree of risk, goals and horizon of investments. Among them are structural products, target date trust management strategies, a hedge fund (together with Sber Asset Management) and others. Investment consulting technologies help customers choose the right product according to 50 different parameters.

In 2020, SberFirst joined the SberTogether charity platform, on which "stories" from various foundations are collected. In 2020, SberFirst customers donated 13.35 million rubles on the platform. This year, together with the Friends Foundation, the bank launches an online charity guide for premium customers, which will answer the main questions: which funds can be trusted, what financial models of charity exist, how to build a socially responsible business and open your own charity fund.