Huawei Ads

Huawei Ads is an exclusive platform for promoting products in Huawei branded services such as: AppGallery app store, Huawei Video, Huawei Music, Huawei Books, Huawei Assistant, Petal Search, Huawei Browser and Huawei Themes. In addition, advertising is also possible in the services of partners who integrated Huawei Ads Kit.

2022: Availability in Russia

On February 14, 2022, the Huawei Ads advertising platform became available in Russia. Now Russian advertisers, certified agencies and developers can place their advertising offers in the services of the Huawei ecosystem and in the services of company partners.

Huawei is actively developing its own ecosystem, offering users to gain experience by interacting with branded services. Huawei Ads as of February 2022 covers more than 220 countries and 700 million users, of which 83 million are owners of premium Huawei devices. Key regions for distribution are Russia, Europe, the Middle East and Africa, Asia-Pacific and Latin America.

Among the available services are Huawei app store,, AppGallery Petal Search Huawei Video, Huawei Music, Huawei Books, Huawei Assistant, Browser Huawei and Huawei Themes, as well as partner services: SSP partners in Russia and (Yandex myTarget project) VK and applications that integrated advertising Huawei SDK Ads. Users of Yandex and myTarget advertising platforms are already available to place on Huawei sites through an auction programmer with user targeting in Russia, as well as in the near future such regions as Latin America and will become available. Asia

in and Investments R&D cloudy communication between Huawei devices ensure the rapid development of Huawei Ads, due to which the platform offers advertisers point-targeted marketing and high-quality conversion indicators. In the Russian advertising market, Huawei adheres to the strategy of supporting service providers through the provision of financial technical assistance, partnership and support in expanding the business, as well as cooperation with advertising service providers.

Huawei Ads offers various advertising formats that will help advertisers achieve an effective result from the campaign: a context-based media network, advertising in the app store AppGallery search engine and in the PetalSearch. Context media network formats include all key formats, from Splash (screen saver with ad) to Rewarded video (video for a reward).

2021: Launch in Europe and Russia

On April 28, 2021, Huawei announced the launch of its own Huawei Ads advertising platform in Europe, including Russia. Now local European and Russian advertisers, certified agencies and developers can integrate their offerings into Huawei ecosystem services and into the company's partner services.

Thanks to Huawei Ads, developers and advertisers get access to 700 million registered owners of Huawei smartphones, including more than 83 million users of premium Mate and P models, on which AppGallery is a key app store. The service allows you to track results both using third-party trackers (AppsFlyer, Adjust and others), and offers your own tools for tracking the results of advertising campaigns.

Huawei Ads helps the business expand its capabilities using the advantages of the platform: a launch budget for launching direct advertisers, support from Huawei specialists during registration on the platform, expert consultations on setting up and optimizing an advertising campaign, access to tested new beta products, training for partners. Huawei Ads also supports various ad formats, including screen saver, inter-page ads, reward ads, native and banner ads.

Huawei Ads offers business several opportunities when organizing an advertising campaign: web promotion for the company's website, as well as promoting the application among new and existing users to increase their engagement. Targeting by age, gender, geography, as well as by the type of devices, interests and behavior of users allows you to interact with target audiences as efficiently as possible.