Biography
In 2010, she joined the Gazprom Media team.
Until 2015, it sold advertising on the thematic channels of the holding.
In 2017, she transferred to the sales department of NTV.
In 2019, Lanna Antonova was appointed to the post of head of the communication and promotion department of the Sales and. advertizing NTV Broadcasting Company
2021: NTV Commercial Director
In June 2021, Lanna Antonova was appointed commercial director of NTV. This was announced on June 10, 2021 in Gazprom Media.
In this position, Lanna oversees commercial negotiations, forms a long-term strategy to maximize revenue from sales of advertising products (classic, sponsorship, regional and digital advertising), and also develops relations with partners from all segments of the media market.
 | "A commercial director is a key position for any company, as he is primarily responsible for customer service and profit. During my work at NTV, we have already managed to ensure a significant increase in sponsorship advertising sales and maximize the share of sponsorship in total revenues. NTV is a bright and interesting channel in the Russian media market, with a variety of content, successful projects and a huge audience, which, of course, will allow us to effectively implement new advertising cases, "said Lanna Antonova. |  |
Roman Antonenko, who previously served as commercial director of NTV, headed DEEP.
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