Biography
Natalia began her career at Yota in 2016 as a regional marketing manager.
In November 2017, she moved to the position of product manager of the Smartphone direction.
In 2019, she was appointed to the position of product director of the Smartphone direction Yota.
Since 2020, Natalya served as the head of the telecom product Yota.
2021: Yota Product and Marketing Director
Yota replaced the Director of Product and Marketing. It was Natalya Smagina, who had previously led the telecom direction in the company. This was announced on June 10, 2021 in Yota. In turn, Dmitry Rudskikh will move to MegaFon as the commercial leader of the Development B2C team.
As Director of Product and Marketing, Natalia is responsible for Yota's marketing strategy, advertising campaigns, brand promotion, market and competitive analysis, and will continue to develop the product direction and manage the company's project teams.
 | "Yota is a brand with unique identity and an unusual approach to product development. I am sure that Natalya will cope with all the tasks and help strengthen the company's market position, "Yota CEO Said Munaev commented on the event. |  |
| | "I have been working at Yota for more than five years, so for me it is not just a company, but a close-knit team of real professionals. In a new role, I will search for new points for the growth and development of the company and the sale of cool products for our customers, "said Natalya Smagina, Director of Marketing and Product at Yota. | |
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