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2023: How sex toys harm health
On March 23, 2023, American experts from Duke University released the results of a study suggesting that the use of sex toys could result in health problems. Such products, in particular, can negatively affect the operation of the endocrine system.
Polls suggest that most American adults use sex toys that interact with intimate parts of the body. At the same time, scientists emphasize, many people around the world do not assume that such products carry potential risks.
As part of the work, four types of intimate toys were studied: anal plugs, beads, and dual and external stimulants. It turned out that these toys secrete micro- and nanoparticles of plastic, which can penetrate the body and cause negative phenomena. Moreover, the most particles are separated by plagi, then there are balls, double and external stimulants. In addition, scientists have found that when using sex toys, phthalates, chemicals associated with harm to reproductive ability, can enter the body. Exposure to phthalates is responsible for approximately 100,000 premature deaths in the United States each year. Moreover, phthalates can provoke the development of malignant formations. In general, it has been found that all tested sex toys emit microparticles as a result of abrasion during use.
Sex toy tester Deon Black notes that there are other risks that the use of such products can be associated with. In one incident, a battery-powered device suddenly became so hot that it burned his fingers. Consumers are "completely unaware" of the risks of using sex toys, Black said.[1]
2021: New world's largest sex toy maker emerges
On August 12, 2021, Lovehoney, a retailer, manufacturer and distributor of pleasure products and accessories, and WOW Tech Group, a provider of premium sexual pleasure products, announced the merger. As a result of a transaction worth €1 billion (so much Lovehoney paid for the purchase of WOW Tech Group), Lovehoney Group was created. Read more here.
2020: Sex toy market valued at $34bn for the year
The volume of the global sex toy market in 2020 reached $34 billion. Such data on August 12, 2021 led WOW Tech Group and Lovehoney, announcing a merger deal.
The dynamics relative to 2019 is not indicated, but it is argued that sales of toys for adults in 2020 are largely due to the COVID-19 coronavirus pandemic, due to which people began to spend more time together, which led to an increase in the number of sexual acts.
In addition, the growing acceptance of the LGBT community and the legalization of same-sex marriage are driving the growth of the sexual comfort toy market. Various time-lapse sprays, lubricants and vibrators are widely used by same-sex partners during lovemaking., Netherlands, and USA Sweden a number of other countries have approved legal rights for the LGBT community.
Sex is an integral part of life, the study notes. The happiness and health of a person is strongly related to how successful and satisfied they are in their intimate lives. New technologies allow you to solve more and more problems in this area, giving new impressions to people and making them happier.
The largest sex toy manufacturers by analysts included the following companies: Reckitt Benckiser Group, Church and Dwight, Karex Berhad, Adam & Eve Stores, California Exotic Novelties, Doc Johnson Enterprises, Hot Octopuss, Bijoux Indiscrets, Kessel Medintim and TENGA.
The researchers also pay attention to WOW Tech, one of the leading companies in the sexual health industry and a provider of premium products for consumers' personal lives. The company's focus is on research and development of new innovative products. The company's brands include We-Vibe, Womanizer, ROMP, Arcwave and others. WOW Tech formed in 2018 by merging Germany's Womanizer with Canadian sex toy maker We-Vibe. From 2020, the majority owner of WOW Tech is the Chinese alternative asset management company CDH Investments.
Among the trends in the sex toy market, experts note an increase in the share of online sales. One of the reasons why this happens is that the Internet allows you to buy goods confidentially. It is more convenient for many to make purchases remotely, since the client goes from choosing goods to placing an order on his own, which means he can safely choose the product of interest in a comfortable environment for himself and avoid embarrassment during a trip to a sex shop. In addition, compared to traditional stores, the price on the Internet is usually lower.
However, real stores in this area have obvious advantages. The products need to be seen and touched, since their application is individual. And advertising does not always objectively describe the quality of the product.
North America remained the largest market for sex toys in 2020. Experts are confident that this region will maintain leadership in subsequent years, as local companies actively develop innovations and improvise in their products, researchers say.
As for the most popular products, strapons, garters or portoupes, vacuum pumps, vibrooiacs, dilators and anal plugs were the most active buyers in 2020. Vaginal balls, vibrators, as well as male masturbators were also in high demand. In addition, sales of adult board games have increased. In some categories, the surge in sales has been multiple. A similar situation in 2020 was observed in Russia.[2]