| Developers: | Epicstars |
| Date of the premiere of the system: | 2021/08/30 |
| Branches: | Advertising, PR and Marketing |
| Technology: | BI |
The main Business Intelligence statyaopredeleniye
2021: Blog Intelligence Technology Presentation
The company Epicstars , a developer and supplier of a specialized B2B solution for automated work with the blogosphere, - on August 30, 2021 offered Russian foreign to advertisers tools Blog Intelligence Technology (BIT) to quickly launch targeted advertising campaigns in social networks on-line sales clothes footwear. Now this tool is available for the entire Consumer Goods segment, and in the future will be offered to B2B market companies.
Blog Intelligence Technology is based on Epicstars authoring the selection of advertising platforms for all types of customers; automated analytical tools; dynamic campaign management technology.
Thanks to BIT technology, domestic electronic stores and trading platforms operating in the mass market fashion segment can literally plan, calculate and start implementing a blogging advertising campaign of any scale in a day. It is Epicstars that has a ready-made comprehensive set of tools and resources: a base of microbloggers and influencers - 150 + thousand (the audience of each is from 10 to 100 thousand subscribers); pool of authors - opinion leaders - inside the base (3500 people); mechanism for automatic intelligent selection of target blogger sites; by means of keyword, combination and message isolation; modules for target audience analytics. In addition, Epicstars constantly collaborates with specialized discount platforms, which, with the right approach, makes the advertising campaign even more effective. At the same time, its adjustment is carried out on-line, and end-to-end reporting is provided according to the SLA model.
The company recalled that the position of Epicstars in the blogosphere market is due not only to great professional experience and, perhaps, the full base of existing microbloggers, but, above all, to the initial bet on artificial intelligence technologies integrated into a professional integrated platform. The result of this approach was the technological use of the blogosphere as a powerful advertising channel for a large number of enterprises and brands.
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