T1 Consulting began piloting a b2b solution based on its own CRM system

2021: Translation of all customer interaction processes in the b2b sales area to T1 CRM

Russian IT- the developer T1 Consulting on September 9, 2021 announced the launch into test operation of the first solution created on the basis. own CRM The company transfers all b2b customer interaction processes to this platform. Piloting the solution will allow you to finalize it before scaling to the entire Group of Companies T1 and bringing it to market.

T1 Consulting began work on the creation of a CRM platform in 2021. The company has launched R&D to identify key technology trends in this area. On the basis of research, a roadmap for the development of the product for the next 3-5 years was formed. The CRM platform is a set of modules that can be built for customers' tasks and build solutions such as a loyalty program management system, a single front office, and customer service management systems.

The first service developed on this platform was a b2b sales management solution. It is focused on Enterprise customers and provides the possibility of castomization for the needs of the enterprise. IT-The solution is built on the basis ON open source of and included in. register of domestic software It is based on the cloud native-approach, which implies the deployment of the service at its own capacity, use from clouds Public Cloud in. This T1 Cloud gives customers the opportunity to optimize the cost of service. IT Infrastructure

Market representatives form import substitution strategies, which in turn generates additional demand for the services of domestic software manufacturers and consultants. This affected our decision to launch the development of our own CRM system. We perfectly understand that it is in existing platforms and solutions that customers are not satisfied with, and we can offer valuable innovations, "said Kirill Bulgakov, Managing Director of T1 Consulting.

In order to develop a competitive service, we monitor the evolution of CRM products, study the experience of other market players and finalize the roadmap with feedback from customers and insiders from the IT community. To search for T1 ideas, Consulting held a CRM hackathon in August. This is an IT competition for the development of solutions - "killer-fich," which will allow us to create a CRM system of the latest generation, "said Timur Poroshin, Product Owner T1 Consulting.

The project team was able to create a product in a short time - in three months - the functionality of which will close all the needs of T1 Consulting and completely replace the current IT solution from the western vendor. Our ambitious goal is not just to catch up with market leaders, but to overtake them by offering a whole class of CRM solutions for the Enterprise segment, including those focused on the foreign market. As of September 2021, we have compiled an ambitious roadmap for product development for the coming years, which includes a range of integration CRM tools in digital channels, the use of input technologies information and, of course, AI the use/for ML solving application problems, "said the head of CRM in T1 Consulting. Yuri Matsygin

Piloting of the first CRM solution in T1 Consulting is planned to be completed at the end of September 2021. At the end of the test period and finalization of the solution, its scaling will begin on the entire T1 Group of Companies, which will create a single and transparent sales management process in one of the major holdings in the Russian IT market. By the end of 2021, developers and business plan to summarize the first results of the pilot and enter the open market with a decision.