Shefmarket

Shefmarket is a Russian grocery delivery service with recipes founded by Sergei Ashin. By September 2021, the service operates in Moscow, St. Petersburg, Nizhny Novgorod and adjacent regions.

Performance indicators

2023: Revenue growth to RUB 1.28 billion

The service for the delivery of products with recipes "Shefmarket" at the end of 2023 earned 1.28 billion rubles against 1.22 billion rubles a year earlier. The company's net loss increased from 7.3 million to 39.2 million rubles. This is evidenced by the data of Chef Market LLC, which were published in the Kontur. Focus system in April 2024.

According to Shopper's, citing Shefmarket founder Sergei Ashin, in 2023 the service sold products with recipes worth 1.4 billion rubles, which is 4% more than a year earlier. The company's share in the market for delivery services for ready-made rations and sets for cooking in 2023 amounted to 11.7%, which is 1 percentage point more than a year earlier. The service managed to save old users and increase the client base, Ashin said.

source = Shefmarket

By the end of 2023, the Shefmarket service operates in Moscow, St. Petersburg, Nizhny Novgorod and the areas adjacent to these cities. 

According to Infoline estimates, sales of ready-made rations and sets for cooking in 2023 decreased by 7.6%, to 14.5 billion rubles, according to data from the analytical company Infoline. The market fell for two years in a row, but in 2022 less - by 4.3%. Prior to that, in 2019, 2020 and 2021, there was an increase of 1.5 times.

In 2023, the founder and general director of the Shefmarket delivery service, Sergei Ashin, registered a software development company - Chef Tech LLC. Among the activities of Chef Tech LLC, in addition to developing computer software, there are indicated perarabotka and canning of meat, poultry meat, fish, crustaceans and mollusks, fruits and vegetables, the production of ready-made food and dishes and other activities related to the production of food.

History

2021: Attracting investment from HelloFresh

On September 15, 2021, it became known that Shefmarket attracted investments from the German food delivery service for cooking dishes according to the selected HelloFresh recipe. The exact amount of the transaction was not disclosed, and the press release only indicated that we are talking about "several million euros."

Under the terms of the agreement, HelloFresh received 10% of Shefmarket, and the latter will use the funds received to expand production and launch new products.

According to the RealSimple.com website, HelloFresh is the most popular food delivery service with recipes in the United States. In the first half of this year, HelloFresh, according to its own data, processed 30.7 million orders in the United States, in general, 60.3 million orders in all countries of presence.

and HelloFresh became a co-owner of the Russian Shefmarket

Shefmarket and HelloFresh work according to a similar model: they deliver products from which the consumer, according to the accompanying recipe, can prepare the selected dish. The Russian online food sales market is the largest in Europe and the fifth in the world in terms of the number of households, HelloFresh explained its interest in Shefmarket.

In the first half of 2021, online food sales, according to DataInsight estimates, almost doubled, reaching 149 billion rubles. including VAT. A similar estimate is 150 billion rubles. - gives the agency InfoLine. This is about 1.7% of the total turnover of retail food sales.

2016-2017

The founder of Shefmarket, Sergei Ashin, attracted investments in his project in 2016-2017. Among his co-owner is the Addventure fund. Japanese Mitsui & Co in 2016 invested $1.3 million in the service, in 2017 - another $3.5 million. In the same year, the investment company Elbrus Capital invested several million dollars in Shefmarket. The controlling stake then remained with Sergei Ashin.^[1]

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