Treeps is a Russian service that analyzes users and advises on how best to spend time using artificial intelligence algorithms. You can search using filters, such as number of people, budget, resting place, and mood.
The Treeps application was developed by the immigrants of the mobile studio AppCraft - Yevgeny Goryachev, Alexander Murzanaev and Sonya Avetisyants. The head office of the company is in Ryazan. By October 2021, the mobile application has 200 thousand active users in the Russian Federation and the CIS countries, and monthly audience growth is estimated at 20%.
History
2021: Raising $250,000, estimated at $2 million
On October 7, 2021, Treeps announced the attraction of the first investment. $250 thousand received from a group of European investors led by ex-CEO Amway Russia Richard Stevens. According to the results of the funding round, the Russian startup was estimated at $2 million.
The Treeps team intends to direct investor funds to the international expansion of the service (it is planned to enter the markets of the USA and Europe), as well as to attract new specialists and restructure the architecture.
Treeps said that the volume of the audience began to grow much faster with zero marketing costs: users recommended Treeps to each other, they found in Google Play. During the fall of 2020, the product was extensively finalized and by the end of the year the permanent audience of the application was 50 thousand people.
During the New Year holidays, the number of users doubled and the mobile application became difficult to maintain on the technical side: the servers were not originally designed for such a load, they had to be rewritten in emergency mode. This required an expanded staff of developers and a further strategy for the development of the service.
Due to the visibility of the product (in the summer, in the most active months for leisure, the application rose to the second line of Google Play in Russia in the "Lifestyle" category, ahead of Tinder, etc.), offers began to arrive: about buying the service by large marketing agencies, about partnering with online course sites, about investments.[1]
Notes
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |