SAP cloud solutions will help Winlab expand the network to 2.5 thousand stores by the end of 2022

2021: Customer Experience Portfolio Cloud Implementation Plan

On October 28, 2021, SAP CIS announced that the VinLab beverage supermarket chain will implement cloud solutions from the Customer Experience portfolio: SAP Marketing Cloud, SAP Commerce Cloud and SAP Customer Data Cloud to support the company's active growth.

Vinlab is actively developing e-commerce; by the end of 2021, the company expects to achieve an indicator of 390 thousand orders, in 2022. process 750 thousand orders already, and after another year - more than 1 million. It is planned to bring the minimum monthly traffic of the online store to 1.5 million visitors. Vinlab also plans to actively develop client services - a loyalty system so that customers can receive personalized offers and prices. The implementation of such large-scale plans requires a reliable infrastructure both for the e-commerce channel and for maintaining processes in general. The choice was made in favor of SAP cloud technologies from the Customer Experience portfolio, which will allow Winlab to realize ambitious business goals, including in terms of opening offline stores. So, by the end of 2021 it is planned to bring the number of stores to 900, next year - to 1.5 thousand, and in 2023. Vinlab expects to have 2.5 thousand stores in the network throughout Russia. In 2022. the company plans to issue at least 55 thousand orders per month. This robust growth involves a major investment in IT infrastructure. Cloud-based solutions are designed to significantly reduce maintenance costs, reduce implementation times, and make the IT landscape transparent and accessible from a service point of view, which was also an important factor for the company.

Our business case is designed for 5 years and it is important at the very beginning to lay a strong foundation for successful development in the future. Solutions from the SAP Customer Experience portfolio will enable us to be confident in the reliability of your IT infrastructure, and cloud subscriptions will significantly reduce your maintenance costs. In addition, we will be able to quickly increase capacity as the business grows, "said Evgeny Shingarev, Chief information officer of the Vinlab supermarket chain.

Information Everything was processed and processed about their customers, since relationships with customers are an important component of the business. They are becoming more demanding, and competitors are increasingly inventive. The speed of order processing, the degree of personalization, content the availability and convenience of the interface are important elements for success in implementing business plans. Cloud-based IT technologies will help you quickly, qualitatively and efficiently shape your offerings and easily cope with the growing size of your business, "said SAP Managing Director of Partner and Fast-Growing Companies Russia in and. countries CIS Alexander Metechko