Tele2 Platform for analysis of tourist flow and portrait of the guest of the territory

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• Big Data
• Defining Business Intelligence

2021: Geoanalytic solution for the hospitality industry

November 26, 2021, an alternative, Tele2 mobile operator announced the launch of a "box" solution - big data a platform for analysis tourist the flow and portrait of a guest of the territory. Users of the resource can independently receive answers to their questions, test hypotheses and make correct management decisions.

Analytical the Tele2 portal is relevant to departments and entrepreneurs who plan to attract tourists, develop infrastructure or optimize transport flows -, city and regional administrations project offices for and, to tourism to transport owners and,. hotels restaurants travel agencies

The platform contains dozens of analytical reports that will be continuously supplemented. The client can independently view the necessary information: evaluate the total number of tourists in the region and the dynamics of tourist flow, determine the seasonality of trips, create a rating of "home" regions of tourists. Data can be analyzed not only by weeks and months, but also by specific days. The platform also allows you to make a portrait of a tourist, see the type of arrival transport and the duration of the traveler's stay.

is Geoanalytics the big data Tele2 revenue growth driver. According to the company, in 2020 , revenues operator from external projects increased by more than 10 times compared to 2019, in 2021 this direction also demonstrates high growth rates. The result of the use of big data geoanalytics is often projects to develop domestic tourism in various regions. For example, in 2021, data scientists Tele2 studied the activity of guests at the ski resort Sheregesh in. Kemerovo region Thanks to the study, the volume and structure of the tourist flow, its dynamics, the duration of the stay of tourists and the geography of their routes became clear. The result of the analysis was a number of measures aimed at promoting the resort. The data is also used in calculations for loading the ski complex at different periods.

"The pandemic has accelerated the development of domestic tourism - we see this by the growing number of requests for geoanalytics for regions or individual territories. Based on the analysis of the tasks implemented, we identified typical (similar) topics that interest our customers and implemented them in a "box" solution. The tourism platform Tele2 allows the user to independently receive answers to all questions regarding the tourist flow and portrait of the tourist. This helps our customers make the right management decisions, attract investment and develop infrastructure exactly where it will be in demand, " says Anton Merzlyakov, Tele2 director to analytics big data.