INVITRO Independent Laboratory (Marketing Logic Atlas GIS)

2019

Invitro began using the Geonet platform based on the Atlas geographic information system to manage a network of medical offices. The system analyzes up to 1,000 different parameters and characteristics for 800 + offices in Russia.

The medical company Invitro successfully completed a pilot project and began the constant use of geotechnologies to manage its medical offices in Russia.

Algorithms geoinformation platforms analyze more than a thousand layers data and assess the potential of locations. Various types of traffic are taken into account (pedestrian,, automobile passenger traffic of the public), transport passing routes, density of the competitive environment, - economic demographic indicators of the districts: the number of inhabitants, welfare, cost, real estate infrastructure. Based on the analysis of all factors and their influence on each other, the territories receive a scoring score and are displayed in the interface of heat maps.

Geoexpertiza is combined with an analytical module for calculating financial indicators, including revenue from each point. The model is trained on a set of depersonalized data on operating and closed offices, including laboratories opened under the franchise program. The service assesses the popularity of various types of medical services, analyzes the significance of geoparameters, reveals their relationship with the economic performance of offices.

The most attractive addresses in terms of business indicators are displayed on the heat map exactly to the specific house. All locations are accompanied by indicators of analyzed parameters.

The project of evaluating the network and managing offices with the help of geoanalytic expertise is designed for continuous implementation. As data accumulate, the system improves the accuracy of forecasts and increases the economic effect of use.