| Developers: | Marketing Logic |
| Technology: | GIS - Geographic Information Systems |
Main articles:
Geonet is a comprehensive geoanalytic network management solution. The service helps to choose the best locations, analyze the network and close potentially inefficient points without losing customers.
2021: Geonet Service Description
System analysis takes into account geomarketing indicators of the location, rental rates, customer base parameters, planned development indicators, budgets for repair, relocation and dozens of other parameters that are important for the work and development of the network.
The built-in data set for all cities of Russia and analytical calculation methods allow you to form optimization solutions, both manually and automatically. The system also allows you to create several network development options and choose the best based on a detailed comparison of key performance indicators.
According to information for June 2021, Geonet provides:
- Market share and customer base growth (maximum retention at close)
- Planning of movement, closing, reformatting of points taking into account digitisation of clients and use of remote channels
- Network Load Optimization:
- Analysis of the effect of a closing or moving point
- analysis of customer flows
- Determining the optimal location for each client's transfer
- Planning for optimal closing date (i.e. closing roadmap)
- Accounting for reduced canibalization per network
- Analyze module/site synergies across different types of business. that is, the module-level closure/relocation and reformatting recommendation.
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