Iponweb

Iponweb was founded in London by Boris Musician. The company is engaged in artificial intelligence, data and engineering, specializing in the development of advanced software platforms, RTB platforms and media trading for digital technologies, television, etc. By December 2021, the company has more than 400 employees in offices in North America, Europe and Asia, and development centers are located in Moscow and Berlin.

History

2021: Criteo SA bought Iponweb for $380 million

On December 9, 2021, the French company Criteo SA announced the purchase of the advertising trading platform Iponweb for $380 million, which will be its largest acquisition.

Criteo will pay $305 million in its own funds and $75 million in treasury shares. According to the company, the transaction will immediately increase sales and profits and help diversify income flows. Shares of Criteo rose 1.9% in preliminary trading in the United States on December 9, 2021. It is planned to close the deal in the first quarter of 2022.

Criteo SA acquired Iponweb for $380 million

Iponweb customers include the online portal Yahoo!, the streaming video platform Roku, the advertising company Dentsu Group and TrustX, a trading platform used by content owners such as Walt Disney.

The Iponweb framework helps connect different ad procurement systems and enables commercial campaigns across multiple platforms. The deal will give Criteo direct access to more publishers, as well as expand the range of offerings for marketing agencies.

Criteo tracks people's behavior when using web browsers or apps to determine which ads they like by charging advertisers when someone clicks on ads. In 2021, this business became tougher, as the desire for greater data privacy limited the ability of Criteo to identify individual users.

Chief Executive Officer Megan Clarken said in November 2021 that the flow of Criteo mergers and acquisitions was "always hot." The company has an appetite for making deals, but industry valuations are "incredibly expensive" and the company will take care to pay the right price, Clarken said at an industry conference.

This is a crucial moment in transforming Criteo to deliver sustainable growth and income diversification, creating value for all stakeholders from day one, Clarken said in a Dec. 9 statement.[1]

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