Altaba is formerly Yahoo!

History

2023:20% staff cut

On February 9, 2023, Yahoo announced it was downsizing. As part of the reorganization, approximately 20% of employees, or over 1,600 people, will be laid off.

The decrease in headcount was announced by Yahoo CEO Jim Lanzone. The layoffs are less about financial difficulties and more about strategic changes in Yahoo for Business's non-profit advertising division, he said. Lanzone said he could not name the exact number of employees being cut, but confirmed that the total number of layoffs would be more than 50% of the advertising technology department's staff and more than 20% of Yahoo's total workforce.

The changes are important for Yahoo's long-term profitability, it said. The downsizing would allow the company to invest more in other divisions that generate returns. Approximately 1,000 employees have already been laid off, or 12% of the total headcount. More than 600 people (8% of staff) will lose their jobs in the second half of 2023. Yahoo will provide severance pay to furloughed workers.

Such solutions are never easy, but we believe that the changes will simplify and strengthen our business in the long term, as well as allow Yahoo to bring more benefits to customers and partners, a company spokesman quoted CNBC as saying.

As part of the reorganization, Yahoo will close the SSP (Supply-Side Platform) and Gemini advertising platforms. After that, the company will switch to advertising technologies from Taboola, with which a partnership agreement has been concluded. Yahoo will also focus on the development of the DSP (Demand-Side Platform) platform, which will be renamed Yahoo Advertising. This division will deal with Fortune 500 companies. At the same time, Yahoo Advertising is planned to expand its staff.^[1]

2021

SoftBank bought Yahoo brand for $1.6 billion

In early July 2021, it became known that SoftBank will pay Verizon Communications $1.61 billion for an indefinite license to use the Yahoo and Yahoo Japan trademarks. SoftBank subsidiary Z Holdings announced the deal.

Verizon owns the Yahoo trademark since the operator acquired Yahoo in 2017 for $4.48 billion. As part of the announced deal, SoftBank subsidiary Z Holdings is buying an indefinite license for the Yahoo and Yahoo Japan brands that will allow it to use them without paying royalties in the future.

Moreover, "the new arrangements will also give ZHD Group greater flexibility in its use of the Yahoo brand and licensed technologies, and in the development of its business," Z Holdings said in a statement. The deal suggests that the relevant brands and technology assets "can be used in Japan within the entire ZHD group."

Z Holdings owns SoftBank's web companies in Japan, most notably Yahoo Japan, whose network portal remains the country's most visited information website. Under an agreement with Verizon Media, Yahoo Japan paid royalties daily for the right to use the Yahoo name in Japan. These payments are now terminated instead of a one-time advance payment.

Verizon is shedding its media assets to free up resources for its core internet business. Like other carriers, Verizon is spending billions dollars upgrading its wireless network to a standard that 5G promises to speed up mobile connections 100 times.

In a press statement, Z Holdings noted that "Yahoo Japan and Verizon Media will maintain a joint business and technology relationship. Yahoo Japan will continue to provide more convenient and innovative services under the name "Yahoo! JAPAN».^[2]

Apollo Global Management bought Yahoo

In early May 2021, Verizon Communications announced the sale of the media business to the investment company Apollo Global Management. The perimeter of the deal worth $5 billion includes projects from Yahoo, AOL, TechCrunch, Engadget, etc. Read more here.

2020: In the top 50 largest Internet sites in the world

2019: Court appoints $117.5 million payout for largest ever data breach

On April 9, 2019, Yahoo entered into an updated settlement agreement for a class action lawsuit filed by users affected by the largest personal data breach in history.

According to the terms of the agreement reached, Yahoo will pay the plaintiffs a total of $117.5 million. This includes more than $55 million, which will be listed as compensation for the own expenses of victims of hacker hacking. $30 million will be used to pay for legal services, $24 million - for credit monitoring of citizens (services include control over credit rating and prevention of theft of personal data) for two years. Another $8.5 million is reimbursement of other expenses.

Lawyer John Yanchunis, representing the interests of the prosecution, called $117.5 million "the largest publicly known payment in the data breach case."

Yahoo, which was sold to telecommunications giant Verizon Communications, was accused of failing to ensure the proper level of information security of its services, resulting in the public access of the data of about 3 billion Yahoo accounts between 2013 and 2016.

US prosecutors have accused two Russian intelligence agents and two hackers of being related to one of the leaks in 2017. One of the hackers subsequently pleaded guilty.

Yahoo never waived her guilt and was willing to pay the fine. An amicable agreement was concluded, under the terms of which the company was supposed to pay the victims $50 million and provide free credit monitoring services for two years. However, this agreement at the end of January 2019 was not approved by District Judge Lucy Koh, who called the terms of the settlement "fundamentally unfair, inadequate and unreasonable" because it did not take into account the total cost of payments and did not indicate how many victims can expect compensation. In addition, the judge argued that the legal costs for the plaintiffs were too high.

According to Reuters, the new agreement covers up to 194 million people in the United States and 896 million in Israel.^[3]

2017

Closing News Digest

At the end of June 2017, Yahoo plans to shut down the News Digest app designed to aggregate news. The News Digest service was launched in January 2014. According to the resource App Annie, which tracks the download of applications to devices, it was downloaded 9.5 million times. Yahoo plans to replace News Digest with Yahoo's Newsroom service, which looks more like similar apps from rivals like Google Play Newsstand, Flipboard or News Republic.

The News Digest application is designed to combine different news into one array of information. It differs from other news aggregators in simplified control, the absence of unimportant content in the tape, as well as the fact that it does not offer users to share material or like it, writes the resource DigitalTrends. The application is designed for the fact that the user will open the news twice a day - at 8 in the morning and 6 in the evening. The service generates a news array that includes brief retellings of important news, infographics, maps, Wikipedia excerpts, photos, videos, quotes, etc. The emphasis is on ensuring that the user can get acquainted with the news quickly without reading long texts from the smartphone screen.

Oath

In June 2017, according to CNBC, Yahoo's assets transferred to Verizon will be merged with AOL, which was previously purchased by Verizon, under the common Oath brand, and former AOL CEO Tim Armstrong will become its head.

Altaba Inc instead of Yahoo!

US telecom operator Verizon Communications has closed its acquisition of Yahoo! Inc. for $4.47 billion, which will also change its name to Altaba effective June 16, 2017. After the transaction closes, the company remains approximately 15% of Alibaba Group and about 36% of Yahoo Japan Corporation.

Part of the Board of Directors of Yahoo! resigned, including CEO Marissa Mayer. The new leader will be Thomas McInery.

Verizon has merged Yahoo! with the existing AOL business to create a subsidiary holding, Oath, which will include more than 50 media and technology brands, including HuffPost, Yahoo Sports, AOL.com, MAKERS, Tumblr, BUILD Studios, Yahoo Finance, Yahoo Mail, etc.

2016

Yahoo has 1 billion accounts stolen

On December 15, 2016, it became known about the theft of personal data of 1 billion Yahoo users in 2013.

Yahoo has officially confirmed the leak of user data: in 2013, hackers gained access to a billion accounts. According to the company, attackers could get at their disposal "names, postal addresses, phone numbers, dates of birth, hashed passwords (using MD5) and, in some cases, encrypted and unencrypted secret questions and answers." But, according to the provider, the hackers did not get passwords in unencrypted form, payment, banking information.

The attack was carried out in August 2013.

Earlier, Yahoo published information about the 2014 incident, then the attackers stole data from about 500 million users from the company's servers, gained access to proprietary code and created a cookie tampering tool. All this allowed hackers to access user accounts without entering a password. According to the statement of Yahoo Director of Information Security Bob Lord (Bob Lord), the attacks were carried out with the support of an unnamed foreign country^[4].

Lord believes the 2013 and 2014 attacks are unrelated, but how the attacker was able to steal all this data remains a mystery.

This is one of the largest personal data leaks in recent years and the largest of those that have become known since the beginning of 2016. Until now, the "largest hack in the history of mankind" was considered the theft of personal data on 412 million accounts of the AdultFriendFinder international dating network.

Yahoo scans all correspondence of its users and transfers data to the FBI and NSA

Former US intelligence officer and cyber security expert Edward Snowden, in his Twitter account, urged netizens to close their Yahoo accounts Yahoo^[5]

The reason for this was the material published the day before in the American media, where Yahoo is accused of creating a program for scanning users' mail.

"Using Yahoo? They secretly scanned everything you wrote, while going beyond the law. Close your account today, "Snowden wrote. Twitter users shared his outrage. In particular, lawyer and member of Congress Justin A. Amash (Justin A. Amash) called what is happening "unconstitutional."

Information damning the US internet service was released by Reuters news agency. According to the publication, a year ago, Yahoo, on the instructions of the US special services, created a special program that allows you to scan users' mail.

"The company complied with the secret requirement of the US authorities to scan hundreds of millions of Yahoo mail accounts on the instructions of the National Security Agency and the FBI. This was told by three former employees of Yahoo and another person directly involved in the process, "reports Reuters.

Verizon bought Yahoo

On July 25, 2016, it became known about the intention of Verizon Communications to announce the acquisition of the main assets of the Internet company Yahoo for $4.8 billion. The official announcement of the takeover of Yahoo is expected on July 25, 2016 before the opening of the exchange in New York^[6].

Bloomberg, citing unnamed sources, reported that the transaction also implies the sale of Yahoo real estate. Yahoo's core business includes about 500 patents received and about 600 patent applications, inseparable from and offered with the core business. The rest of Yahoo's intellectual property will be subject to separate bidding.

After the deal with Verizon, Yahoo will have a stake in the Chinese Internet giant Alibaba Group Holding and the Japanese division of Yahoo Japan with a total market value of about $40 billion.

For Verizon, the acquisition of Yahoo assets means the ability to provide millions of subscribers with additional information and media services such as Yahoo Finance. Verizon's ambitions stretch far beyond the company's core telecommunications business and are aimed at competing in the advertising field with big Digital players like Google and Facebook. According to expert estimates, the takeover of Yahoo's business will allow Verizon to take third place in the digital media advertising market, it is estimated at $187 billion.

Yahoo!'s net loss in the first half of the year exceeded $530 million

Yahoo!'s net loss in the first six months of 2016 amounted to 536.67 million. dollars For comparison, in the same period a year earlier, the company showed a profit of $2.984 million, - transfers. RIA Novosti

For the second quarter, Yahoo! increased in annual terms by 22.8 times. Diluted loss per share in the reporting period was $0.57 against zero profit for the same period last year. At the same time, the company's revenue in annual terms increased by 3%, to $1.307 billion.

Preparation of auction for sale of 3 thousand patents

On June 7, 2016, it became known about the preparation of an auction for the sale of 3 thousand patents to Yahoo. Their total value could exceed $1 billion dollars^[7]

Citing anonymous sources at Yahoo, the WSJ said -- Yahoo is indeed considering selling its patents, some of which are foundational in internet search and advertising.

Among the most likely contenders for their purchase are Alphabet holding, which owns Google, Microsoft.

As of June 2016, Yahoo is preparing to sell its Internet business, including a mail service, portal, search engine, thematic verticals, Tumblr blog platform, Flurry mobile analytics service.

The main contender for the acquisition of business American telecommunication operator. Verizon Communications According to WSJ data, the company offered to buy it for $3 billion, although earlier experts estimated the amount of the transaction from $4 to $8 billion. The difference in price may be due to the fact that Verizon claims to buy only a part of the assets.

As the WSJ reported, Yahoo is experiencing financial difficulties. According to the results of the first quarter of this year, the company's losses amounted to $99.2 million.

Yahoo up for sale

Yahoo officially launched in early 2016 to sell its core business, mainly consisting of a group of sites from which online advertising generates revenue. This group includes Yahoo.com, Yahoo mail, a site with stock quotes, etc.

Yahoo's website posted a message saying the company is "exploring strategic alternatives in addition to a possible reverse branch." By reverse separation is meant the separation of the businesses of Yahoo and Alibaba. Thus, now we are talking about the sale of Yahoo's own assets.

Notably, the market value of Yahoo's core business in early 2016 is below zero. The market value of its subsidiary Alibaba is $32 billion, while the market value of all of Yahoo is approximately $31.8 billion. No one undertakes to say how much a buyer can give Yahoo for its assets.

2014

Launch of your own TV series

Yahoo! by the end of April 2014, she intends to present four of her own series to advertisers at once. The season of each series will consist of at least 10 episodes, the budget of each of which is at least 700 thousand dollars. Yahoo! intends to sell the rights to its own content to another TV channel, similar to how Netflix and HBO already do. The Internet company itself has not yet commented on this information^[8]

However, this information only confirms the intentions of the head of Yahoo! Marissa Mayer to strengthen the company's position in the video direction. In early April 2014, it became known that Yahoo! decided to lure the most popular YouTube channels and stars to create their own video service.

Mozilla payment contract $375 million a year to save Yahoo! in Firefox

According to the terms of the contract concluded between Mozilla and Yahoo in 2014, Yahoo undertakes to transfer $375 million to its partner annually until 2019, and Mozilla to leave the Yahoo search engine as the default search in the edition of its Firefox browser intended for the American market^[9].

The contract states that in the event of a change in the owner of Yahoo, Mozilla may unilaterally refuse to cooperate (if it considers that the new partner does not suit her). She can even strike a search deal with a new company. And even in this case, Yahoo, according to the contract, is obliged to pay Mozilla the same $375 million a year.

Analysts believe Yahoo may have other secrets that potential buyers of its business may not like.

2013

In the top 20 Internet giants in terms of the size of the Internet audience

Net profit for the year fell 65%

Internet company Yahoo's net profit for 2013 fell 65% - to 1.37 billion dollars - from $3.95 billion in the previous year. On a per-share basis, the company's full-year profit fell 62% to 1.26. dollar The reason for such a large difference in profit indicators was that as a result, for 2012, not only income from operating activities was taken into account, but also from the sale of shares in the Chinese Alibaba Group Holding Ltd. Yahoo's 2013 revenue declined 6% to $4.68 billion.

Failure to buy DailyMotion video hosting

In 2013, the company tried to buy the French video hosting company DailyMotion, but the deal did not take place.

2012

Scott Thompson is the new CEO

In January 2012, Yahoo announced that Scott Thompson would take over as CEO of the company. The CEO vacancy has been open since Carol Bartz left the company in September 2011. In January 2012, co-founder Jerry Yang left the company.

Global staff changes at the company continued this week with statements about the departure of Yahoo Chairman Roy Bostock and three other directors from the board.

In a letter to the company's shareholders, Bostock announced the Board's conclusion to accelerate the transformation of the company and the need for the new CEO to interact with an expanded group of independent directors who will support Yahoo with the experience and vision of the prospects needed to innovate and develop the company in the future.

He also said that Alfred Amoroso, former president and CEO of Rovi Corp, and Maynard Webb Jr., former CEO and current chairman of LiveOps Inc., were elected to Yahoo's board of directors. The council needs new members to close vacant seats.

Once a pioneer in Internet search technologies, Yahoo has become almost invisible in recent years amid the actions of companies such as Google and Facebook. Now the company is experiencing major shocks.

According to Hadley Reynolds, an analyst at IDC, the board reshuffle on Yahoo is needed to reassure Wall Street, where Yahoo has no hope. "Since Yahoo's Jerry Yang and board of directors in 2008 rejected Microsoft's offer to buy the company for $45 billion, the investment community has been skeptical of the board's ability to do Yahoo's business," Reynolds said. "With a market capitalization of less than $20 billion, Yahoo has several avenues to try to prove its value to investors even as the company's core business degenerates."

Rob Enderle, an analyst at the Enderle Group, noted that new CEO Thompson was smart in trying to get rid of the old board and assemble one that would support his plans for the future of the company. "Yahoo's board has historically had difficulty selecting and supporting CEOs, which has often had a negative impact," he said. - No CEO under such conditions will be successful, since agreement with the board should be a priority. If you are assembling a team, you are better off being as close to the start line as possible, because you as the new CEO may not see the source of the problem. "

There had been speculation for months before that Yahoo's management was allegedly considering finding a buyer for the company. Potential "suitors" were again included. Microsoft As possible buyers, they also mentioned Google , Facebook the latter could use the funds from the initial placement of shares to finance a large transaction.

So far, real proposals have not been made in public, but a company considering selling its business may want to attract a board of directors with experience in buying and selling. The new board is likely to be more open to various approaches and understanding of the need to urgently end corporate instability at Yahoo.

Dan Olds, an analyst at The Gabriel Consulting Group, said that given the steadily downward earnings and profits over the past few years, it can be concluded that the existing management team has no understanding of how to make the company competitive with Google and Facebook. "Shareholders are more and more worried, so it's time to shed fresh blood on the board," the analyst said.

According to Olds, all these events open up the possibility of selling the company whole or in parts. "The previous council considered the likelihood of such a development, but in fact did nothing significant in this direction. I believe that with the appearance of a new president and an updated board of directors in Yahoo, all further options for the development of events are possible, "he said.

Dismissal of 14% of employees

In March 2012, Yahoo announced plans to lay off 14% of employees - 2,000 people - with the goal of making the company more "flexible and profitable." Yahoo hopes to save about $375 million a year in cuts. The amount of severance pay for dismissed employees of the company will be $125-145 million. It's the sixth wave of layoffs in four years, the most massive in Yahoo history. Since 2008, the number of employees of the company has decreased by 6,000.

Q3: Earnings growth from sale of stake in China's Alibaba Group

At the end of Q3, Yahoo's net income rose from $298.3 million to $3.16 billion. The sharp increase in revenues is due to the sale of a stake in the Chinese Internet company Alibaba Group for $2.8 billion. Revenue for the reporting period was $1.09 billion, up from $1.07 billion a year earlier.

Yahoo has lost more than half its value in the past five years, as the company's former rival - Google - has gained dominance in the web search roar and new upstarts like Facebook and Twitter have taken significant positions in the rapidly growing social media space.

Marissa Mayer - new CEO

On October 22, 2012, the new head of Yahoo, Marissa Mayer, talked about her intentions, Yahoo shares soared almost 5%, reflecting investor optimism towards the internet pioneer, which has been sorely lacking in recent years. Mayer, a 37-year-old ex-Google vice president, is seen by many in the tech community and on Wall Street as the company's last and best chance to turn a decades-old page of its history full of confusion, constant leadership changes and mass layoffs.

Mayer's proposed development strategy rests on the "embedding" of its products - including a search engine, email, and the popular Yahoo home page - in the "everyday habits" of its users. In this regard, Mayer's vision echoes the "toothbrush" philosophy espoused by her former boss, GoogleLarry Page, who said his goal was to create products that would be "important enough for millions of people to use them at least once or twice a day."

In order to evoke such customer commitment, according to Mayer, she is going to reorient Yahoo to "user interaction," which she specialized in at Google, where she played a major role in developing a minimalist search string design, and ultimately led the development of the company's most successful products, including Gmail, Google News and Google Maps.

"This

work was created specifically for me," Meyer told Wall Street analysts after Yahoo's Q3 2012 financial results were released. "We are returning to our roots as a consumer Internet company focused on user engagement."

As expected, Mayer emphasized the importance of mastering the market smartphones and tablet computers. "Our top priority is a focused, consistent mobile strategy," she said, adding that "at some point, Yahoo will need to become a predominantly mobile company." Mayer also noted that Yahoo intends to hire more mobile technology engineers.

Mayer's focus on consumer technology represents a departure from the company's previous strategy, where the company seemed intent on becoming the new mastodon in the entertainment and media industries, particularly under former CEO Terry Semel, who spent more than two decades working in Hollywood for Warner Bros. before his joining Yahoo! He left the company in 2007. Since then, the internet giant has replaced a number of executives, none of whom have ever been able to reverse the company's steady decline in competitiveness.

While Mayer said Yahoo is not yet "planning any specific acquisitions," she noted that the company has not ruled out targeted acquisitions going forward.

One of Mayer's last big initiatives while working at Google was the purchase of Zagat, the creator of one of the most famous restaurant guides in the world. So it is not at all surprising that she is rumored to be eyeing an online reservation service for tables at Open Table restaurants. Mayer has $2 billion to spend. (OpenTable is a public joint stock company, currently valued at about $1 billion on the NASDAQ stock exchange).

It is also likely that some of Yahoo's cash will go to the so-called "acqui-hires," an increasingly common practice in Silicon Valley of buying out small companies in order to get their brains.

Perhaps Mayer's most important and challenging task at Yahoo will be trying to reinvigorate corporate spirit among the company's long-suffering workers. In an industry that is changing very quickly, and in which the labor market is known to be packed to capacity, Yahoo, it is absolutely necessary to be able to attract and retain the best personnel in the company. More than any, workers across industries, Silicon Valley programmers, gravitate toward jobs where they feel they are contributing to the company's mission. Many talented Silicon Valley engineers who have made their millions no longer need to work, and therefore choose companies they believe in.

If anyone is familiar with the type of corporate culture motivating engineers, it is Mayer, herself an accomplished engineer with bachelor's and master's degrees from Stanford University in computer science. (As of October 2012, Mayer's fortune, which she made thanks to her IPO previous Google shares, is estimated at $300 million, so she definitely does not need to work). Given that its focus is on employee morale, its innovations in the company's corporate culture in the first three months of operation are not surprising. At the same time, many of them seemed to be taken over from her former employer, including weekly general meetings on Fridays, as well as free meals at the company's headquarters.

Calling herself a "nerd." Mayer has hurriedly moved from her hometown of Voso, Wisconsin, since taking office at Yahoo. In September 2012, it sold half of Yahoo's stake in Chinese e-commerce giant Alibaba, thereby increasing capital by billions of dollars to return money to investors as well as invest in the company's future. And in early October 2012, Mayer made a brilliant move, getting one of Google's former top sales executives as Yahoo's chief operating officer.

Mayer also quickly equipped each of its employees with a new smartphone - Yahoo was previously BlackBerry territory, including Apple's iPhone 5, as well as devices running on Google Android. Many of these moves, including free meals, seem to be mostly cosmetic in the big picture, but they have nonetheless become a symbol of the new energy that has come to Yahoo!, and in addition, the emphasis on staff retention has been strengthened, which is especially important in the highly competitive Silicon Valley labor market.

Yahoo has fallen out of favor in recent years, but the company still has a huge audience, namely the more than 700 million users worldwide who visit its services daily. This is a serious foundation for further work. The revamped Yahoo will be a major achievement for Mayer. Obviously, she likes to solve difficult problems. She has already found one^[10] the^[10].

2011

Plans to open platform codes

In February 2011, it became known that Yahoo intends to open the source code of its own platform for deploying cloud applications in the near future. Its own cloud project will allow Yahoo to load its Internet capacity more efficiently, and, plus, will give companies and developers a free platform to create their own clouds. Yahoo plans to provide an infrastructure-as-a-service service in the vein of Amazon ECC, but with a higher level of abstraction that makes it easier for developers to create their own services.

Yahoo's cloud platform will allow developers to build their services in containers without dropping to the level of a virtual machine. Thus, Yahoo plans to come out with a proposal that occupies a middle position between IaaS (Amazon Web Services) and PaaS (Google App Engine) solutions.

The development of the project was started in 2010 and is in the alpha version. Yahoo intends to get a working version of the platform by the end of March. Before opening the source code of the project, some components specific to Yahoo and not too necessary for the rest will be cut out of it. The Yahoo cloud platform is written in Java and C++, and will initially support PHP and JavaScript. After opening the source code, users will be able to add other languages, such as Python. 'We believe that opening the source code of the project will be of great benefit to us, since participating in the development of other people will make the code more functional and better.

Q1: 28% decrease in net income

Yahoo! Inc. declined 28% in the first quarter of 2011. For January-March 2011, the company made a profit of $223 million. In the first quarter a year earlier, those numbers were $310 million. At the same time, the search engine's revenue in the first quarter of 2011 decreased by 6% and amounted to $1.064 billion.

Sale of Delicious service

Yahoo has sold the online bookmark storage service Delicious to YouTube video hosting founders Chad Harley and Steve Chen, according to the Delicious^[11] corporate blog^[11].

"As the creators of the largest online video platform, they are ready to support and improve Delicious," the blog says. "We want to take Delicious to the next level. We see an incredible opportunity to make it easier for users to save information and share online content, "Harley and Chen said in a statement on the website of their new internet company Avos

.

The amount of the transaction is not specified. Yahoo will continue to operate the service until July 2011, after which the user data that gives consent to this will be transferred to the new owners of Delicious.

Harley and Chen, who founded YouTube in February 2005, sold the video hosting to Google in 2006 for $1.65 billion. Chen resigned as chief engineer of the site in the fall of 2008, and Harley resigned as CEO of YouTube in October 2010, but remains in the company as an adviser.

Delicious, which previously had the name del.icio.us launched in 2003, and two years later was acquired by Yahoo, which paid $15 million to $30 million for it, according to various estimates. In 2008, Delicious founder Joshua Schachter left Yahoo and joined Google.

Yahoo's plans to sell Delicious first became known in December 2010, when the company denied information that appeared in the media about the imminent closure of the service, saying that it was negotiating with its potential buyers. In March 2011, The Next Web wrote about the sale of Delicious for $5 million to a competitor service, the name of which was not disclosed, but this information was not confirmed.

Earlier, Business Insider wrote that Delicious, as a free online service that does not host ads, does not generate revenue for Yahoo. At the same time, Delicious's audience is highly loyal, and it is very popular among employees of Yahoo itself.

Firing company chief Carol Bartz

In September 2011, Yahoo! announced the departure of Chief Executive Officer Carol Bartz, whose duties were temporarily taken over by Timothy Morse, the company's chief financial officer, a former top General Electric executive who joined Yahoo! in 2009

During the search for a permanent replacement, Bartz will have a newly formed executive committee, which includes top managers of Yahoo!. The committee will monitor current activities and cease to exist after the end of the search.

Russians and Chinese are considering buying Yahoo

October 3, 2011 it became known that the Russian investment fund DST Group, together with the private investment firm Silver Lake and the Chinese holding Alibaba Group, are discussing the possibility of filing a joint application for the acquisition of Yahoo^[12].

This was reported by Bloomberg, citing informed sources. The group in question has already contacted Yahoo's management as well as the company's advisers on the matter to communicate the potential offer. Negotiations are still at an early stage.

As one of the sources noted, a group of investors fears that the acquisition of Yahoo by foreign companies, including Russian and Chinese, will cause discontent among American regulators.

Alibaba CEO Jack Ma recently reported that the Chinese Internet giant is "very interested" in buying Yahoo and is already negotiating in this direction. Representatives of Yahoo refuse to comment on this information.

2010

Q1: Facebook beat Yahoo! by banner revenue in the United States

In Q1 2010 Yahoo! gave way to the leader in the sale of banner advertising of the social network Facebook (data). ComScore Yahoo! accounted for 12.1% of the American media advertising market, and Facebook - 16.2%. Nonetheless, Yahoo! was so significant that the company's net profit grew 2.6 times.

Fin Year-End: Revenue and Layoffs Cut

The revenue of the American Internet company Yahoo in 2010 decreased by 2% to $6.32 billion against $6.46 billion in 2009, operating profit (profit from core activities) doubled to $772.5 million against $386.7 million a year earlier, net profit - more than 2 times to $1.24 billion against $605.3 million.

Revenue in the IV quarter of 2010 decreased by 12% to $1.53 billion, operating profit increased by 85% to $220 million, net profit - by 104% to $312 million.

As noted in the report, the decrease in revenue is mainly due to the conclusion of a partnership agreement with Microsoft, under which Yahoo undertakes to share part of the proceeds from the display of advertisements.

Revenue from the placement of paid ads on their sites in the IV quarter of 2010 increased by 14% to $635 million. Revenue from placing ads in search results decreased by 27% to $640 million.

Before the release of the financial report, Yahoo announced 135 job cuts, about 1% of the state. Previously, there were already reductions. This is in stark contrast to Google's intention to set a new record for receiving staff. In 2011, the company intends to hire more than 6 thousand new employees, breaking its own record in 2007. In 2010, the company increased its staff by 4 thousand people.

Yahoo's report disappointed analysts. After its publication during the extended trading session, Yahoo's share price fell 2.4% to $15.64. Analysts note that after the arrival of Bartz, the company's revenues are steadily falling - at the end of 2009, the reduction was 10%.

Refusal to open an office in Russia

In May 2010, Yahoo! Rich Riley, senior vice president of the company, told Marker.ru that the company will not open a Russian office. It's not that a global Internet company is not interested in the local market - it's just that there are strong players here, in competition with whom Yahoo! doesn't see much sense. The company began searching for people in Moscow back in the summer of 2008. The Russian team was tasked with increasing the audience of Yahoo! and localize its services. But by October 2008, it became known that Yahoo! suspended hiring and temporarily removed the matter from the agenda. Now it turns out that the Russian office of the company is not needed at all.

Rich Riley oversaw the release of Yahoo! to the Russian market and recalls that the company planned to assemble a large strong team here. But even two years later, Riley is confident that not recruiting local specialists was the right decision. "We watched a lot of people. We had doubts all the time about whether it should be done or not. But in the end we did everything right. "

As of May 2010, Yahoo! two intermediaries represented in Russia: the agency + Sol sells Russian advertisers the opportunity to place banner ads, Begun - contextual ads on the pages of Yahoo!. Riley sees no reason to keep a separate team in Russia to sell online advertising. Of Yahoo's many products! only email has been Russified.

2009: Carol Bartz becomes head of the company

On January 13, 2009, Carol Bartz, the former chairman of Autodesk's board of directors, was appointed executive director of the company.

2008: Turnover of $7.22 billion

Turnover: $7.22 billion (2008)

1998: Refusal to buy Google for $1 million

1994: Establishing a Company

The company was founded in January 1994 by Jerry Yang and David Philo in January 1994.

The word Yahoo was coined by Jonathan Swift in the book "Gulliver's Travels." This was the name of a repulsive, disgusting person. Founders of "Yahoo!" Geri Young and David Philo chose this name because they jokingly considered themselves to be such. Officially, the name stood for "Yet Another Hierarchical Officious Oracle."

Fame for this organization came thanks to the search portal. In the future, the company expanded its activities with additional services such as postal, social and media resources.

Notes