MegaFon has proposed a new format for paying for purchases in communication stores

2021: Launch of payment service for goods in instalments

The All-Russian operator of digital capabilities MegaFon"" invited retail store customers to pay for goods in parts without interest and issuing credit a contract. This was announced on December 15, 2021 in. "Financial Technology Center" The service is implemented on the basis fintech of a platform PayStep developed by the CFT.

The service allows you to buy any goods in MegaFon salons worth up to 30 thousand rubles, dividing the payment into four equal parts. When buying, the customer contributes 25% of the cost in the retail store. Then, once every two weeks, you need to pay another 25% or repay the balance ahead of schedule with a single payment.

This payment format does not provide for commissions and interest, and also does not require the conclusion of a credit contract. Unlike installments and loans for making purchases in parts, you need to provide a minimum of information: phone number, name, date of birth and photo. The service registration process takes about two minutes and is provided to citizens RUSSIAN FEDERATION and. countries CIS

"We believe that the service has great prospects in the market. This is an alternative financial tool that allows customers to get the right product almost instantly. The pilot project was launched in 10 regions of Russia, including Moscow and the region. In 2022, we plan to make the service available in all regions if it is in high demand, "said Vladimir Skurikhin, CEO of MegaFon Retail.

According to the results of the first days of the pilot, smartphones, wireless headphones and accessories became the most popular in the service.

The fintech service PayStep, on the basis of which the MegaFon service operates, makes it possible to sell in the BNPL format ("Buy now, pay later "/" Buy now, pay later").