Zoosaurus Mobile application

Main articles:

• Mobile apps
• CRM (Customer Relationship Management System)

2023

The volume of turnover of the mobile application increased by more than 50%

The Zoosaurus chain of animal goods stores in 2023 recorded a significant increase in sales through the mobile application: over the year, the volume of turnover of the mobile application increased by more than 50%, and the share of the mobile application from all online sales of the network increased by 10 percentage points and today is 65%. The company announced this on April 8, 2024.

Compared to 2022, the number of application installations increased by more than 5 times, the number of active users exceeded 350 thousand people, and the number of orders issued through this channel amounted to more than 300 thousand.

The largest number of orders through the mobile application was recorded in the week of sale 11.11: on peak days, the number of orders exceeded 2 thousand per day, which is 30% more than in 2022. Most often, buyers purchased food and treats for cats - more than 60%, food and treats for dogs - more than 32%, as well as food and related products for rodents - almost 3%. In addition, the demand for clothing and shoes for animals has grown at a record. Year-on-year growth was more than 150%.

The most popular purchases were food for sterilized cats - more than 1 million packages, as well as food for dogs with sensitive digestion - almost 45 thousand packages per year. In the category "Clothes and Shoes" the most popular were popons, jackets, overalls and boots for dogs of the Zoozavr brand - more than 32 thousand goods were sold in 2023.

According to network analysts, the most active users of the Zoosaurus application are women aged 35 to 54 years. They spend an average of 3 thousand rubles a month on purchases of goods for pets. Users make the largest number of orders in the application on working days from 11 to 14 hours.

Among all cities of Russia, pet products are most often bought in Moscow, Krasnodar and Samara.

2023

More than 200 thousand application installations in the first year of operation

Detsky Mir Group of Companies, a multi-vertical digital retailer, an expert in the children's goods market in Russia, Belarus and Kazakhstan, announced on February 17, 2023 the results of the Zoosaurus mobile application for 2022.

In January 2022, Detsky Mir Group announced the launch of a mobile application for the current specialized network of animal goods stores Zoosaurus. Since the launch of the application, more than 200 thousand installations have already been completed, and in February 2023 the volume of sales through the application was equal to the indicators of the website.

On February 17, 2023, the Zoosaurus mobile application presents more than 20,000 SKUs of well-known brands of the premium, medium and economy segment. At the same time, a significant share of the assortment is feed, treats, toys and accessories trade of the company's own brands: Carnica, Harty, Light Bites, Homzen, Dr. Petzer, Zoozavr, Barbaks.

In addition to everyday goods, the Zoosaurus mobile application presents a number of products of the Veterinary pharmacy"" category, which can also be ordered and picked up in any Zoosaurus store.

Zoosaurus is not only an application for shopping, but also a convenient service for viewing promotions and special offers, tracking orders, as well as a platform for recording your pet with a groomer or veterinarian.

"Children's World" is a supplier of gifts and good mood for children, and their parents. The company strives for Zoosaurus to become a platform on which any pet owner has found everything he needs at an affordable price, commented Natalia Rychkova, head of the department for external communications of the Detsky Mir Group of Companies.

In December 2022, the DM-tech development team (part of the Detsky Mir Group of Companies) updated the visual corporate identity of the application. The service has become memorable and with an intuitive interface.

After the official launch of the Zoosaurus mobile application, the online marketing team carried out a lot of work on ASO and external promotion of the application, which allowed MAU to achieve multiple growth. Which led to a significant increase in the share of the mobile application in the turnover, added Konstantin Brovka, director of e-marketing at Detsky Mir Group.

2022: Launch of a mobile application at the Zoosaurus chain of stores

On January 18, 2022, Detsky Mir Group of Companies, a multi-vertical digital retailer, announced the launch of the Zoosaurus mobile application for buyers.

The service allows Zoosaurus customers to shop for pets in a convenient online format, use a loyalty program card, find out information about promotions, discounts and sales, view order history and number of accumulated bonuses, monitor order status, view and add feedback on an item, add your favorite items and stores to your Favorites, as well as be in touch with the customer care service through an online chat built into the application.

The Zoosaurus mobile application contains more than 13,000 items of animal goods: food for cats and dogs, goods for birds and rodents, bowls, collars, sunbeds, houses and toys, goods for grooming and care, diapers, toilet fillers, vitamins, treats, fish food and everything you need for the aquarium. The application allows you to purchase products from all well-known brands, as well as your own brands "Zoosaurus," such as Carnica, Zoozavr and Homzen.

An order issued through the Zoosaurus mobile application can be obtained at any convenient Zoosaurus and Detsky Mir retail store, courier delivery to the door, or pick up an order at any convenient point of issue (PVZ).

"The Zoosaurus mobile application is a 24-hour pet store in your smartphone that is always at hand. We expect that the launch of the service will help attract an audience - pet owners, for whom it is important to make the necessary purchases quickly, conveniently and at attractive prices, " emphasized Yulia Polikarpova, head of the external communications department of Detsky Mir Group of Companies

The Zoosaurus mobile application is available for download using smartphones based on iOS and Android.