Alfa Insurance increased sales based on Oracle CX solutions

2022: Oracle Maxymiser Implementation

February 14, 2022. Customer Experience agency GetCRM provided an effective solution to Alfa Insurance's business problems: customers gained digital experience, and the insurance group accelerated the hypothesis testing process, improved the quality of analysis of customer behavior on the site and in the mobile application, and completely personalized the content, which led to a stable increase in conversion and increased customer loyalty.

Insurance products are quite complex, while as such, customers did not have digital experience. We create it and teach people that you can buy products online easily and quickly. And to do this, we need to understand where people are having difficulties. So we're testing different hypotheses. Best of all, we were helped by Oracle tools that were implemented by Customer Experience by GETCRM, "said Anton Kosachev, director of the Alfa Insurance E-Commerce Department.

The Oracle Maxymiser platform provides great benefits for a business that often needs to test a large number of hypotheses in the shortest possible time. The product was initially tested on the company's most loaded sales calculator - OSAGO insurance and travel insurance. In two months, the GETCRM team developed and tested more than 20 hypotheses, 10 of which were applied. Earlier, Alfa Insurance took about 3-4 weeks to test one hypothesis, which did not allow it to test a significant number of ideas.

Thanks to the approach of our colleagues at GETCRM and Oracle Maxymiser solutions, we reduced the implementation time from idea to productivity by 3 times. At the same time, we had the opportunity to view analytics in real time, understand how this option works and make a forecast, "continues Anton. - In addition, the system allows you to quickly turn off the hypothesis if it does not meet expectations.

Kosachev added that optimizing work with customers at each stage received a conversion increase of 1% (3.3% to 4.39%). For a company with a monthly turnover of about half a billion rubles, this is a significant financial result with the shortest payback times for the solution.

As part of the project, GETCRM also implemented Oracle Infinity. This real-time product collects streaming information about customer behavior on the site, instantaneously conducts analytical work and helps to personalize and adjust content on the site for a specific person as part of a client session. This makes it possible to conduct multifactorial testing and build a client path for each individual consumer, increasing loyalty and raising conversion.

As of February 2022, the cooperation of GETCRM and Alfa Insurance Group went to the next stage - testing hypotheses on Oracle Maxymiser in the direction of CASCO.