Hiking Inna

Hiking Inna

Biography

She graduated from Moscow State University M.V. Lomonosov with a degree in World Economics, over the years she studied at Stanford University, Wharton, received an Executive MBA at the ESSEC business school.

She began her career career at Johnson & Johnson and GlaxoSmith Kline.

Inna devoted about 10 years to work in the field of FMCG, in the company. InBev

She led the marketing direction at MasterCard in Russia, Belarus, Kazakhstan and Armenia.

She worked at Rostelecom, where she simultaneously held the position of vice president of marketing at Rostelecom and marketing director at Tele2.

2022: VP Marketing VK

VK on April 1, 2022 announced the change of vice president of marketing. Inna Pokhodnya was appointed to this position. Inna will be responsible for building the updated marketing vertical and will unite all marketing areas of the company under his leadership. One of the key areas of Inna's work in this role was to strengthen the positioning of the VK brand and improve the perception of individual products as elements of a single ecosystem.

{{quote 'author=said Vladimir Kiriyenko, CEO of VK (Russia). |

I am pleased to announce this appointment and strengthening of our team. Inna is an experienced professional. I am sure that its expertise will help us achieve common goals: the development of the ecosystem and strengthening its leading status in the market,}}

2024: Head of Strategy and Marketing, ICS Holding

Inna Pokhodnya, who previously held the position of vice president of marketing at VK, has been appointed head of strategy and marketing for the private technology group ICS Holding. This was announced by ICS Holding on November 6, 2024.

We are glad to see a professional of such a level as Inna in our team, - said Alexey Shelobkov, General Director of ICS Holding. - Behind her - successful experience of working in domestic and foreign companies with well-known brands on the market. The rapid growth rate of ICS Holding, ambitious plans to bring new advanced products to the market, as well as the development of the engineering school require new approaches in strategic communications and marketing. In this place, Inna faces great challenges, and I am sure that the expertise and competencies that she possesses will help the Group and the companies that are part of the ICS to significantly strengthen their positions in the market not only in the corporate segment, but also in the wide consumer market for high-tech products, "said Alexey Shelobkov.

Among the priority tasks of Inna Pokhodnya in this position is the construction of a new vertical of macreting within all companies of the holding, the development of a marketing strategy, which should include the development of the ICS brand and the strengthening of brands of all companies in its perimeter, as well as the development of products of all companies.