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Biography
2022: TAdviser interview
The Russian CRM market is at the stage of maturity and at the same time competition is growing. The main tricks during the pandemic are associated with the growing demand for highly specialized solutions and the possibilities of enriching data, including thanks to the use of artificial intelligence, says Mikhail Lapin, head of the department of cross-industry solutions at 1C-Rarus. Read more here.
2023: TAdviser interview
The Russian CRM market is developing dynamically. Suppliers offer new versions of software products to businesses whose task is to increase sales efficiency by automating customer relationship management processes. Mikhail Lapin, head of the 1C-Rarus inter-industry solutions department, spoke about the new growth opportunities that 1C:CRM customers have had after the release of edition 3.1, and about the promising directions for the development of this system in November 2023. Read more here.
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