When ordering goods from M.Video and Eldorado on Yandex.Market, you can get self-pickup in 10 thousand PVZs

2022

The ability to receive an order by pickup at 10 thousand points of issue of the marketplace

The group M of Video El Dorado on January 19, 2023 announced that it was expanding the range of goods Yandex Market to and increasing the number of pickup points. Now, when ordering on the Market, M.Video's goods Dorado can be obtained by pickup in 10 thousand points of issue of the marketplace and in more than 640 Eldorado stores throughout. Russia Buyers M.Video and Eldorado also became available delivery electronic engineers and household appliances courier partner of the Market.

The Group plans to start selling on the Market and on an express delivery model when the goods are delivered within 1-2 hours.

M.Video-Eldorado's partnership with Yandex Market allows our customers to access a large range of household appliances and electronics along with millions of goods and services from other categories. The partnership made it possible to significantly expand the range of electronics on the site and increase the number of orders, as well as offer customers of the Market pickup from M.Video and Eldorado stores, popular with 86% of our customers who appreciated the high service and capabilities of showrooms. When receiving orders in M.Video and Eldorado stores, customers can take advantage of specialist advice, supplement the purchase with accessories or order the necessary service for recycling, delivery, installation and configuration of equipment. M.Video and Eldorado will also provide high-quality warranty service, exchange and return of purchases with Yandex Market. We plan to continue integration with the site, gradually connecting the services in demand, said Alexander Ivanchenko, Director of Digitalization of Partnership Experience and Assortment Management, M.Video-Eldorado.

Шаблон:Quote 'author = noted category director of the direction of electronics and household appliances Yandex Market Andrey Voronin.

The assortment, retailer presented at the site in January 2023, reached 19 thousand items.

Cooperation with Yandex.Market in order to develop sales and delivery

M.Video-Eldorado Group on May 16, 2022 announced cooperation with Yandex Market: partners will jointly develop sales and delivery of electronics and household appliances in the country. Thanks to this cooperation, users will be able to order goods from the assortment of the Eldorado retail chain on the Market and receive them in any convenient way - for example, at the nearest point of issue of orders (PVZ), store or with delivery in 1-2 hours.

Several hundred goods of the Eldorado trading network with delivery through the Yandex Market logistics system are available to buyers on the Market, in the near future the parties plan to expand possible services, for example, the possibility of delivery directly from the warehouses of M.Video-Eldorado will be added. By the end of the year, the entire range of retailers will also appear on the marketplace - these are tens of thousands of models of electronics and household appliances: products for home and kitchen, for health and self-care, TVs, embedded and climatic equipment, smartphones, laptops, accessories and much more, which will significantly expand the range of household appliances and electronics available to Yandex Market users.

M.Video-Eldorado plans to use all sales models on the Market. This is FBY (trading from Yandex warehouse and delivery with its own help), DBS (Delivery by Selller - the store itself stores and delivers orders), FBS (Fulfillment by Seller - sales from the store warehouse and delivery using Yandex), FBS Express (trading from the seller's warehouse and Yandex express delivery), Click & Collect (pickup from stores of the retail chain), partners plan to complete all stages of integration by the end of this year.

Thus, when ordering from the marketplace, goods from Eldorado can be obtained in different ways. Among them are pickup from chain stores or PVZ Market, courier delivery, as well as express delivery if it operates in a specific region. It will be possible to pay for orders on the marketplace immediately or gradually - in parts. Users will be able to buy goods on credit. And those who have a Plus subscription will receive points for cashback orders.

Partnership with Yandex Market allows M.Video-Eldorado to expand its own infrastructure and services available to customers for ordering and delivering goods, thus, buyers get access to the Eldorado assortment where they are comfortable. One Retail technologies developed by the Group give us the opportunity to easily integrate with the marketplace - for example, we can support the format when a buyer picks up an order from our store or a courier brings it to him from there within an hour or two, and we also organize self-delivery, which is relevant for large household appliances. Yandex Market is interesting to us because it supports all formats, we can test completely different integration options and choose the optimal ones for different categories of goods, said Alexander Ivanchenko, Director of Digitalization of Partnership Experience and Assortment Management, M.Video-Eldorado.

The market is a multi-category marketplace, and it is important for us to offer customers a large assortment in different categories at favorable prices and with convenient delivery. Users have historically always come to the Market for electronics, and through partnership with a major player in this area, we will be able to further strengthen in this direction, noted the head of the category department of Yandex Market Valery Kashin.

Partners do not exclude further expansion of cooperation, for example, through the integration of loyalty programs. In addition, other joint projects of companies at the intersection of online and offline trading may appear.