| Developers: | TJ Collection |
| Date of the premiere of the system: | 2022/07/25 |
| Branches: | Internet Services, Trading |
2022: Online booking launch in stores
The international brand of shoes, clothing and accessories TJ Collection on July 25, 2022 announced the launch of a service for booking products in its salons. On the official website of the brand, customers can now select the desired wardrobe element in advance, and then pick it up in a convenient store. The online service is available to customers in all regions of Russia.
TJ Collection continues to develop its own omnichannel network concept, which involves quantitative and qualitative growth of communications with customers, as well as increasing customer confidence through the introduction of new services. According to the company, online booking made it possible to control the real balance of products throughout the retail network, reduce the "customer path," thereby optimizing service in salons.
 | "It is very important for us that this service is our internal development, which has great potential for scaling and integration into other services of the company. In the future, we plan to develop our digital platform with an eye to increasing the speed of logistics processes, expanding the loyalty program and the convenience of users of our services: both brand customers and employees, "said Azat Akhmetov, CEO of TJ Collection. |  |
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