Customers: Pyaterochka Federal Trade Network Contractors: SberMarket (company), Delivery Club Project date: 2022/07
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2022: Start of food and ready-made food delivery with SberMarket and Delivery Club
On August 1, 2022, the company X5 Group announced the start of cooperation with large food delivery services and ready-made food - SberMarket and. Delivery Club Now you FivesIntersection can order products from "" or "" not only applications trade in networks, but also directly on online aggregator platforms. Cooperation will increase the availability of express delivery for customers and increase the volume of online business the company.
From August 1, orders from Pyaterochka and Perekrestok stores on partner online resources are available to residents of Moscow and St. Petersburg. Cooperation provides for a phased connection of stores: during the pilot, delivery is carried out from several dozen stores, after the integration of IT systems, coverage will be increased to several thousand stores with the expansion of the geography of delivery to the Moscow and Leningrad regions, and from September to other cities.
Prices and assortment on aggregator platforms are identical to delivery conditions from retail network applications. The cost, delivery time and the minimum order amount, at the same time, determines each service independently. Buyers place an order in the autonomous catalogs of the Pyaterochka and Perekrestok retail chains in mobile applications and on the websites of delivery services, after which they receive it from the hands of the aggregator courier. However, all additional promotions and the ability to accumulate and write off points under the X5 loyalty program are available to customers only in network applications.
Since the launch of express delivery in February 2020, Kh5 has sought to provide customers with the best digital service for ordering products and products from our stores. We actively invested in the development of our own infrastructure and built sustainable communication channels with the client, increasing the geography of presence and improving the quality of service. Express delivery has become not only convenient, but also a socially significant service that allows customers to solve their daily problems without going to the store, "said Larisa Romanovskaya, Managing Director of Kh5 Digital. |