Sberbank: Salute Screens

Main article: Digital Signage

2022: Launch of the digital signage platform for the Salyut Screens business

The SberDevices team launched Salyut Screens, a domestic digital signage platform for businesses that allows you to centrally manage information screens, create advertising campaigns for them, customize the schedule of screenings and assess the effectiveness of communications with the audience. This was announced by Sberbank on August 30, 2022.

Salyut Screens platform is suitable for retail, services, HoReCa segment, education, health care and other areas, because it helps to draw attention to promotions and special offers, target content, collect statistics and analyze the client path.

You can implement the solution on TVs Sber smart screens with a touch interface, SberPortal or use the screens already available to the customer by connecting a TV SberBox SberBox Top TV media center with special firmware to them. The solution is also compatible with professional panels and devices controlled by,,, and Windows. MacOS iOS WebOS Tizen The pilot project has already been launched on screens in three offices of Sberbank and 180 points of issue of orders. SberMegaMarket Thanks to the introduction of the service, the period for displaying advertising campaigns on the screens will be less than a day. The service will also make it possible to adjust the selection of content for each point, and will allow analytics to monetize the surface in the future.

A person reacts to visual information much faster than any other. That is why correctly selected and relevant content can be a serious help for any business. Salute Screens is an up-to-date and technological tool for small medium-sized businesses with fast and inexpensive entry, making managing media content easier and more efficient. The solution works on the domestic ON and is installed turnkey video analytics , and opens up even more opportunities for business development, noted Denis Filippov, CEO of SberDevices, Vice President for Digital Surfaces, Salute Sberbank.

Fireworks Screens gives business the opportunity to abandon the use of flash cards and third-party video hosting to upload media content to screens, instantly update and flexibly adjust the displayed videos and images depending on the location of the screen, and mitigate the risks associated with security of placement and control of content. Downloading materials and creating advertising campaigns, remote control of impressions and monitoring of devices are carried out in a convenient personal account in the web interface. Constant internet connection is not required: information can be updated at a convenient time for the site, for example at night. Salute Screens can be integrated with customer information systems to customize the real-time display of materials according to a given scenario. For example, integration with the goods accounting system makes it possible to include a demonstration of goods that need to be sold on screens in cash areas. The service involves full maintenance of the turnkey project, including providing access to a personal account, equipment, warranty on-site service, constant service support in 24/7 mode.

In an expanded configuration, the service includes video analytics based on Sber devices with a smart camera (SberPortal and SberBox Top) or a client device suitable for technical characteristics. The video analytics module reads the gender and age of the person in front of the camera, captures the portrait of the audience and involvement in viewing. The data is collected impersonal and in the future can be used to evaluate marketing campaigns, personalize offers for the consumer, and flexibly customize campaigns depending on geography, which is especially important for large businesses. For example, in a cafe, the screen can show current promotions on a student ticket to young people. The smart camera also allows you to implement interactive scripts. For example, when a person hits the camera coverage area on a screen in a retail store, you can launch a call-to-action message - for example, an offer to smile to get a promotional code or a gift. This kind of scenario can work on touch-screen devices: interaction through the touch interface simplifies the collection of feedback from visitors ("What needs to be improved/added?," "Evaluate quality maintenance "and so on).

An additional tool for creating content, which is shown on screens, may be the Visper platform from SberDevices. It allows you to generate videos with photorealistic and animated characters. With their help, you can significantly reduce the cost of information and advertising materials: just select a character and write a text for him. At the same time, it is possible to order the creation of your own character and configure scenarios for interaction with the audience for him on devices with a smart camera. Such an avatar processes user requests in real time and generates responses based on a predetermined knowledge base. It can also recognize users and answer their questions on distracted topics.