Magnit Cosmetic launched sales on Ozon

2022: Start of sales on Ozon

On November 9, 2022, Magnit Cosmetic announced that it was starting sales on the Ozon marketplace. The Magnet Cosmetics range, including its own brands, is now available to users of the online marketplace across the country. Ozon's monthly audience already exceeds 50 million people.

Magnit Cosmetics products on the marketplace are presented in the shop-in-shop format: a special showcase contains goods in the categories "Beauty and Health," "Children's Hygiene," "Household Chemicals." By the end of 2022, the assortment will increase 15 times - up to 6,000 items. A significant part is made up of own brands: Stellar, KuMiHo and Zollider, Gardenica eco-friendly household chemicals brand, Casper.

Prices for products, as well as marketing actions will be similar to those operating in the physical stores of Magnit Cosmetic and on the official website of the format. Additionally, customers will have access to all the advantages of a multi-category online platform: a high level of service, delivery home and at more than 19,000 points of issue throughout the country, as well as Ozon Premium subscription privileges.

Ozon users throughout Russia have become available an assortment of one of the most successful and demanded formats of our company. Due to the online store "Magnet Cosmetic" on the marketplace, customers have a unique single order window and the ability to immediately close a variety of requests in terms of beauty, hygiene and care, household and family goods. The tendency to buy beauty segment products online, which has formed against the background of the pandemic, remains and we see great potential for the development of this sales channel, said Evgeny Nikolaev, sales and marketing director e-commerce retail at the Magnit network.

Шаблон:Quote 'author = noted Iloanga Ershova, Ozon Business Development Director.