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Ozon: Wireless speakers

Product
Developers: Ozon.ru (Internet Solutions)
Date of the premiere of the system: 2022/11/23
Branches: Entertainment, leisure, sports

2022: Going on Sale

On November 23, 2022, Ozon announced the launch of its own-brand wireless speakers.

Hartens Electronics and Appliances

According to the company, in October 2022, built-in ovens and cooktops under the same brand also appeared on sale, and will be added in the near future. computer monitors

In 2022, Ozon already introduced dozens of products under its own brands in different categories: TVs Hartens Hola clothing, KIX consumer goods, bedding and dishes under the Ozon brand. Examination of the site in online retail and deep analytics purchasing behavior Russians helped identify promising niches where CTMs can occupy a noticeable share and will not affect the position of other sellers.

Hartens wireless speakers are manufactured specifically for Ozon in China. The assortment consists of 16 models of different colors and functionality, and prices start from 1190 rubles. By sound power, Hartens speakers are divided into 5 watts, 10 watts and 20 watts. All speakers are equipped with a wide range of external interfaces: USB-A, slot for Micro SD and Bluetooth memory cards version 5.3. Older models, 10 and 20 W each, additionally have an AUX connector and case backlight. In total, six colors will be presented in the model line: purple, red, turquoise, orange, black, gray.

Hartens-branded ovens and cooktops are manufactured in Russia and went on sale at Ozon in October 2022. Embedded equipment has standard dimensions. The ovens are equipped with several manual automatic modes. The cooking panels have four burners and are available for order in enameled black steel and glass ceramic.

Hartens computer monitors are assembled in Belarus. They were designed to meet the needs of different audiences. At the start of sales in mid-November 2022, four diagonals with different diagonals will be presented in the line the refresh rate of the screen. The basic monitor is suitable for work and study, it has a diagonal of 22 "and a frequency of 60 Hz. The 32 "diagonal, combined with a 165Hz refresh rate, will provide customers with detailed images.