Hartens

HARTENS is a well-known brand of the Russian company Pilot, which deals with the concept of producing modern liquid crystal LED TVs, DVD players, picture tube TVs.

History

2023: Ozon TV OS release for Hartens TVs

Ozon developed its own operating system for smart TVs Hartens (its own marketplace brand). The press service of the marketplace announced this on October 2, 2023. More. here

2022: Ozon buys out Hartens brand

On March 13, 2022, it became known about the sale of the Hartens brand to the online retailer Ozon. The latter will use the purchased trademark to sell TVs exclusively on its marketplace.

Ozon told Kommersant about the deal. The company said that in 2022 it is planned to release more than 100 thousand televisions for sale on Ozon, assembly is underway at the Kvant plant in Voronezh.

Ozon buys out Hartens brand

{{quote "The presence of a proprietary brand helps the marketplace to expand the supply of high-quality goods at a competitive price for buyers, the company said. Buying a mid-range brand is not a very big investment, a source in the electronics distribution market told the newspaper. At the same time, Ozon receives full production control, the ability to predict deliveries and build an ecosystem, in the future supplementing the devices with its services. }} The Hartens range of TVs is represented by dozens of models with diagonals from 24 to 65 inches. The catalog also has basic models with an HD screen, and more advanced 4K TV drivers, including devices with Smart TV support. In March 2022, he presented his TVs. " Sber They come out under the Sber brand and are equipped with the operating system Salute TV"." Distribution is engaged in M of Video El Dorado"," and production is located Belarus at the Vityaz plant.

M.Video itself began selling electronics, including TVs, under its own Novex brand in August 2020, and Eldorado under the Hi brand from July 2019. Yandex does not have its own TV brand, but it has a partnership with more than 20 brands to install its Yandex TV system with Alice on their devices. These include DEXP, Hi, Novex, Hyundai, Hartens, BBK and others.^[1]

Notes