Polyakova Anastasia Nikolaevna

Polyakova Anastasia Nikolaevna

Biography

She held the position of Acting Director of Marketing at the 20th Century Fox film company, where she was engaged in the development of marketing strategies, the adaptation of global strategies to local specifics; planning and launching media campaigns for diverse releases: from narrow-audience art houses to large-budget blockbusters.

She was the marketing director of the Nizhny Novgorod branch of the cinema chain Cinema Park.

From 2020 to 2022, Anastasia worked as Brand Lead at The Walt Disney Company, where she was responsible for managing marketing communications for 20th Century FOX and Searchlight studios in Russia and the CIS; for the development and launch of marketing campaigns, the creation of effective media mixes; working with analytics, market research, consumer trends and the competitive environment.

2022: Marketing Director of MTS Media

Anastasia Polyakova has been appointed to the position of director for/ to marketing online movie theater KION" "- MTS Media a subsidiary that MTS develops its media assets. Anastasia took office in early December 2022.

In this position, Anastasia Polyakova took up the promotion of all projects of the KION online cinema, focused on strengthening the brand, forming a team in key areas, developing and implementing marketing promotional campaigns within the framework of a single marketing strategy.