Navicon to Expand CRM Capabilities for NF Group

2022: Microsoft Dynamics CRM Platform CRM System Upgrade

The system integrator and developer Navicon has launched a project to develop a CRM system in the real estate consulting company NF Group (ex-Knight Frank Russia). The updated solution will allow the company to obtain detailed data about customers, see the history of communication with them over the entire communication period, as well as effectively manage interaction with buyers at each stage of the transaction. This was announced on December 22, 2022 by Navicon. In the future, this will improve the quality of customer service, increase the efficiency of a complex sales funnel and increase customer loyalty to the brand.

The company decided to upgrade the current CRM system based on the Microsoft Dynamics CRM platform in order to increase its speed and quality of end-to-end analytics, as well as to establish seamless transfer of client data between employees of different departments of the company. The project was implemented by the Navicon system integrator and developer team.

Within the framework of the project, Navicon will create a single software loop that will allow the company's employees to quickly exchange customer data and make accurate personalized marketing offers to them. In addition, the team will implement more direct customer communication tools for NF Group real estate agents, as well as set up easy access to customer experience history over the entire operational period.

The main complexity of the project is that most CRM systems are poorly adapted to the specifics of the real estate market. Such a business is characterized by a long sales cycle, a low number of repeated transactions, as well as the need to very accurately fall into the needs of the client. Navicon's IT solution will provide NF Group with seamless personal communication with customers, as well as improved traceability and manageability of the sales funnel.

As part of the project, the company focused on helping NF Group's customer service managers reduce the labor required to analyze customer data and better understand their customers. A solution was built aimed at increasing conversion and improving the sales funnel, as well as increasing the number of repeated transactions with customers, commented Nikita Egorov, Head of CRM at Navicon.