Biesa has optimized marketing management and launched an automated loyalty program with 1C: Trade and Customer Relationship Management (CRM)

2022: Implementation of the system "1C: Trade and Customer Relations Management (CRM)" and "1C: Accounting 8"

In Biesa, a federal chain of stores selling sleep products, and the company's franchisee channel, the implementation of the 1C: Trade and Customer Relationship Management (CRM) and 1C: Accounting 8 systems with the necessary improvements for automation has been completed. This was announced on February 17, 2023 by 42Solution.

Prior to the implementation of 1C: Trade and Customer Relationship Management (CRM), the existing operational processes of the network and its franchisee channel lacked automation in the field of planning, budgeting and business analysis of the enterprise. The process of implementation, integration and refinement was carried out jointly by the IT department of the company and the 42Solution team.

The main goal of the project was to automate several important units: sales, logistics and transport management, marketing, pricing and price lists management, connection of cash registers in stores, as well as setting up online cash registers and fast payment systems, product labeling process, including wholesale and retail products. noted the operating director of Biesa.

Thanks to the implementation and improvements made, Beyosa can now provide not only a business model standard for the franchisee network (sales methodology, access to production and brand use), but also a full-fledged automated system for accounting in the franchisee company.

The joint project completely closed the issue of automation of the network's business and its franchisees both offline and online. Integrated automation made it possible to improve the work of automated services, significantly reduce the time of routine operations, with an increase in the quality of personnel, told Sergei Rozhdestvensky, General Director of 42Solution.