Fix Price with Neoflex support has implemented a sales analytics system based on the Yandex Cloud platform

2023: Implementation of a sales analytics system based on the Yandex Cloud platform and ClickHouse DBMS

On May 11, 2023, the company Neoflex announced that it Fix Price had built a system analysts sales based on the platform. Yandex Cloud The company has accelerated the download analytical data of movement goods and purchases 10 times, and also reduced the cost time of building reports to two seconds. Thanks to this approach, Fix Price employees began to plan advertizing campaigns more quickly and accurately and analyze their results. the project Integrator was performed by Neoflex.

Illustration: com-business.ru

This decision was required by Fix Price due to the high pace of business development: by the end of 2022, the company launched more than 750 opened retail outlets and predicts to open another 750 stores in 2023. The number of participants in the company's loyalty program has increased: by the end of 2022, there were about 21.9 million of them. This also affected the speed of processing sales data: daily updates and reporting took up to three hours a day.

Neoflex proposed using managed services Yandex Cloud that allow you to quickly and reliably launch, as well as easily scale a ready-made analytical solution on various Fix Price projects, including e-commerce the site. As a result of the project, a full-fledged data download and processing system was created based on scalable Yandex Cloud services. Cloudy capacities are used for on a storages large data array basis that ClickHouse DBMS allows you to quickly upload information to online storefronts and execute analytical requests in real time. The system allows you to track statistics on sales of products: the size of discounts, the cost of goods, their quantity, movement, etc. 10 GB of information is loaded into the system every day.

Neoflex partners with Yandex Cloud in developing and implementing cloud solutions, enabling the team to implement a scalable analytics system for Fix Price in just two months, including the design, analytics and development phase. Now the company has access to a reliable cloud with fully managed services that have made it possible to significantly speed up the processing and loading of data, as well as increase the efficiency of checking analytics, noted Denis Knyazev, Director of Business Development at Neoflex.

Together with Neoflex, it was possible to build a solution based on cloud technologies without using IaaS, for example, virtual machines. This made it possible to better track the movement of goods and customer purchases. Thanks to the use of managed Yandex Cloud services and serverless computing, the cost of downloading and storing data, as well as the use of test environments, has become transparent. This resulted in substantial budget savings and increased efficiency compared to physical servers, noted Kristina Kondakova, head of the Qlik Fix Price competence center.

Large retailers by default use cloud technologies to build analytical systems. The features of the Yandex Cloud platform, supported by the expertise of the partner, allow you to implement such projects in a very short time. In turn, specialists can quickly get flexible and effective tools for solving business problems: studying the entire array of information about sales, procurement of goods, the results of marketing activities, noted Alexander Chernikov, commercial director of Yandex Cloud.