Nicton automates sales based on domestic CRM

2023: Using the BPMSoft platform

Nicton, scientifically-a production company industries in nicotine products, uses low-code the platform to BPMSoft optimize sales processes, increase their manageability and transparency. BPMSoft - development "" (Lanit Omni part of the group). LANIT The transition to this solution took four months. The implementation was carried out in partnership with "," the Infocomm team of which also provides technical support. This was LANIT announced on June 8, 2023.

Nicton's business is dynamically developing, adapting to the current realities of the market, so when choosing a low-code platform, its flexibility and ease of customization were taken into account. The transition to this CRM has strengthened the effectiveness of marketing activities and sales. Since the beginning of the project, more than 2,500 new leads have been recorded in it. The system accumulates all information about customers, assortment, orders, payments and checking counterparties for a credit limit. Operating on general and reliable data, the company's specialists determine the most effective channels of attraction, personalize and configure marketing campaigns.

Automation and standardization of processes have accelerated the work of key departments: accounting, warehouse and logistics. Each employee has a clear activity plan with specific KPIs, the system regularly notifies about tasks and deadlines, allowing you to quickly respond to any changes. Managers track process dynamics and use advanced resource and workload analytics for quality strategic and operational planning.

We were faced with the task of finding a system that will really increase the efficiency of work within the company. It is important for us that every step of the process is transparent and manageable, so that our customers receive a quick response to the request, and we can send an order with minimal time and maximum quality. The BPMSoft platform helps us to implement all this, said Svetlana Chugunova, executive director of Nicton.

The customer needed to ensure the prompt launch of the BPMSoft system for a fast-growing business. It is optimal to use a flexible project management methodology for such introductory projects. We chose the Scrum framework and its iterative approach. They moved in several parallel streams due to the large amount of tasks that needed to be completed for each of the departments. The greatest difficulty we have faced, the coordination of all work and the competent construction of a common architecture. Our experts coped with this, adding another interesting and non-standard project to their experience, noted Victor Orlovsky, managing partner of Infok.

For Russian companies, the main metric of success in the implementation of IT projects was rapid payback. The BPMSoft platform combines technologies, effective management tools, low-code functionality and therefore allows you to bring tangible business benefits over a short horizon, told Yuri Vostrikov, General Director of LANIT Omni.