Gaodi: Customer Interest Analysis System

2023: Developing a Customer Interest Analysis System

Moscow manufacturer electronic engineers "" Gaodi has developed a system that analyzes customer interest on the basis of. algorithms artificial intelligence It testing will begin soon. This was announced on June 22, 2023 by the head Department of Investment and Industrial Policy Vladislav Ovchinsky.

Analytics Customer behavior and interest is an important tool for all segments. retail Thanks to it, you can determine which products attract the attention of the buyer due to their appearance, how to place them correctly on the shelves of the store, and also understand which tools contribute to increasing interest in products. The company plans to produce at least a thousand such systems a year, - said Vladislav Ovchinsky.

The device consists of a special computer one based on a processor neural accelerator and. cameras It determines the age, gender of buyers, as well as the direction of their view to identify potentially interesting goods presented on the trade site. The development will be useful for both large small and medium-sized retailers and owners of their own product shelves in stores.

Retail in Russia is open to technological innovations, such as artificial intelligence and computer vision. Our task is to provide a convenient analytical tool for market participants, which will speed up research on client interest and quickly respond to a change in demand, "said Viktor Vikulov, head of computer vision at the company.