Biography
He worked in marketing departments of various media structures, held managerial positions in Russian media companies Bazelevs, Central Partnership. He worked for the Russian Media Group and Independent Media Sanoma Magazines.
Since 2021, he has held the position of creative director of the Department of its own production of the Ivi online cinema. He was engaged in building a system for selecting, launching, controlling the production of films and TV series of the service's own production, among them such projects as "13 Clinical," "Hello Again," "District Center," "Chimera" and others. Burets was also responsible for the development and implementation of the Evie House of Talents strategy, in which the service collaborated with leaders in the film production industry. Under the leadership of Ilya, the documentary series Elbrus was released on Ivi. Point of no return. "
As a producer, he worked on films and serial projects, including the series "Unscrupulous," the film "Relatives" with record fees for cinema rental, and the multi-part feature film "Magomayev."
In 2012, he created Lunapark with partners, where he served as CEO. The first of the company's most high-profile projects, on the production of which Ilya worked, were the films of the Gorko! Franchise.
As a creative producer, he participated in the development and implementation of the marketing strategy for the theatrical release of the films "Gogol," "T-34," "New Fir Trees," "Time of the First."
2023: Creative Director of MTS Media
Ilya Burets has been appointed Creative Director of MTS Media. The company announced this on August 21, 2023.
Ilya headed the development of original projects of the KION online cinema and started creating the Center for Creative Production. Also in his area of responsibility is the company's investment program in Russian cinema.
I am excited to join the KION team and start working on producing platform projects. KION is a young player in the market. Many films and series of the service become successful and discussed events both in the industry and among the audience. I am faced with the task of forming a sustainable progressive development of KION's own in house projects, while strengthening the established effective relations with Studios and independent producers in the market and at the same time preserving the already established DNA of the KION brand, "said Ilya Burets. |
{{quote 'We want to strengthen the direction of production of original KION content as a flagship and are glad to invite such a producer as Ilya Burets to the team. Ilya will actually have to restart the work of the Center for Creative Content Production with an emphasis on increasing the share of our original projects that are born inside KION. In the first three years, we went from a "stack" of scripts to notable audience successes of our films and TV series. Ilya has to fulfill the task of our new stage of development - to update, strengthen the team of creative producers and showrunners to increase their own developments, taking into account the changing audience situation, to develop topics, projects, heroes that should be complementary to all entertainment services of the MTS ecosystem. I am very glad to strengthen the team with a talented producer with effective experience in releasing significant major cinema releases for the market and understanding the needs of viewers of online cinemas, "said Igor Mishin, KION General Producer. }}