| Developers: | Ozon.ru (Internet Solutions) |
| Date of the premiere of the system: | October 2023 |
| Branches: | Internet services |
2023: Smart TV OS announcement
Ozon developed its own operating system for smart TVs Hartens (its own marketplace brand). The press service of the marketplace announced this on October 2, 2023.
We are talking about the Ozon TV platform, which was developed jointly with the Russian TV manufacturer Kvant. It is assumed that it will receive a number of built-in services. Among them are the RuStore application store and the Marusya voice assistant. "VK Video" and VK Play will also be available on Hartens TVs.
Ozon also released its own app for shopping on Smart TV, thanks to which Ozon TV, as the company notes, will become a "marketplace on the couch" - users will have access to personalized collections of goods selected using the recommendation system. A QR code for the product will appear on the screen, through which the user can go to the mobile application or to the site and make an order. By the beginning of October 2023, the application is available in RuStore.
 | In just two years of sales, Hartens devices have gained consumer confidence and become the leader in the TV category on Ozon - they account for 30% of all Smart TVs sold on the site. We received a lot of reviews from Hartens buyers and decided to improve the digital filling and services in our devices - this is how the Ozon TV shell with built-in services from VK was born, "said Alexander Milkin, Ozon Business Development Director in the Electronics category. |  |
By the end of 2023, Ozon plans to produce more than 25 thousand devices based on Ozon TV. By early October 2023, the first batch of TVs is available for purchase on the Ozon site.
Hartens TVs have been produced since 2021, their production has been established at the Kvant plant in Voronezh. During this time, Ozon's own brand took a share of more than 30% in the TV category on the marketplace and 5% among all online TV sales in Russia, which is comparable to the performance of a number of international brands (Ozon's own data, published on October 2, 2023). Monitors, wireless headphones and speakers, as well as household appliances are also available for Hartens.[1]
Notes
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