Glenmark moved from Salesforce to CRM ELMA365 in 2.5 months

2023: Transition to CRM ELMA365

Pharmaceutical the company Glenmark Russia completed the migration ON for field employees from the departed vendor to the Salesforce Low-code solution. This ELMA365 CRM process took 2.5 months and required close cooperation between the teams ELMA and the integrator. " MasterData Elma announced this on November 14, 2023.

Until the summer of 2022, Glenmark employees in Russia used, with the mobile application CT Mobile integrated CRM Salesforce system. With its help, they planned their work, reported on completed tasks and used interactive. content

After the vendor left, the Glenmark team in Russia worked for several months without a single software, using a combination of three different tools, which was not very convenient. In this regard, it was decided to quickly implement and start work on the solution with a minimum but sufficient set of functionality.

Work on the implementation of ELMA365 CRM began in November 2022 and lasted 2.5 months. After that, a weekly pilot launch was carried out, and on January 31, 2023, the system was put into operation. First, a mobile application was launched, and then gradually its functionality expanded. Due to the modular structure of the system, improvements did not require changes in the customized tools.

In the future, the company plans to further develop the system in response to the active expansion of its activities.

{{quote 'Of the key success factors, we have identified two main ones:

• Good system:
  • the MD Mobile app was familiar to our field team, a slide rendering partner; also changes are quickly passed from back-end;
  • ELMA365 assumes a flexible approach to building an object model, low-code, agile methodology.

• Professional team:
  • ELMA and Masterdata - owners of the product and competencies;
  • design interaction within the project team,

• said Yulia Shibaeva, Business Efficiency Director at Glenmark in Russia.}}