NVC Agrovetzashchita S-P (1C:CRM KORP)

2023: Automation of customer relationship management and sales management based on PP "1C:Enterprise 8. CRM CORP at NVC Agrovetzashchita S-P LLC.

About Customer and Project

NVC Agrovetzashchita S-P LLC produces more than 430 products for pets, productive animals, birds, fish and reptiles. Production facilities, high quality equipment, work experience and compliance with GMP standards, as well as the professionalism of specialists allow AVZ to accept orders for contract production from leading Russian and foreign veterinary and pharmaceutical companies.

The company's management pays special attention to building long-term, strong mutually beneficial relations with customers, ensuring and maintaining high quality of services.

To ensure a leading position in the industry, the management of AVZ S-P LLC decided to implement a CRM system.

Experts 1C-Rarus"" recommended the solution for implementation. 1C:Enterprise 8. CRM CORP""

The configuration allows you to download and process leads from any source, perform a detailed analysis of the effectiveness of advertising channels. It is possible to describe the route maps of the company's processes and ensure their execution using the "business processes" tool.

At the start of automation, business requirements are formulated:

• Creation of information space for storage, reflection and planning of works with each customer;
• Improving customer experience;
• Transparency of accounting and availability of contact results analysis for management.

Employees of 1C-Rarus established the program, helped to transfer initial information from previously used sources, trained personnel on the principles of work "1C:Enterprise 8. CRM CORP. "

Automation result:

• Customer loyalty has become higher. Displaying and storing contact data and interaction history in a single system made it possible to improve the quality of work, there is no need to clarify the needs and ask for information when communicating again. Customers are pleased with the individual approach and attention.
• Marketing promotions began to take place more efficiently, because the CRM system helps to better select the target audience, the number of sales began to grow.
• Company leaders note the convenience of controlling the operation of the enterprise. Using the system allows you to automatically receive reliable reporting, employees do not spend working time on manual calculation of indicators and their reconciliation.

Functions

The following functions are automated:

• Customer Relationship Management (CRM)

Maintenance

• The Internet version of ITS and ITS Internet services are used
• Consulting is carried out on methodological issues of working with the 1C program
• Consulting is carried out on technical issues of working with 1C software products
• Preferential support has been issued 1S:ITS

Works performed

The following works were performed:

• Delivery of software products to the customer's office
• Individual training at the customer's office
• Consulting on the choice of software and options for its maintenance
• Initial Settings for Standard/Industry Solution (Program) to Start Accounting
• Selling Selected Products
• Installing Software on Customer Computers