Artinvent (1C:CRM KORP)

2023: Automation of customer relationship management and sales management based on PP "1C:Enterprise 8. CRM CORP at Artinvent LLC

About Customer and Project

Furniture company "Artinvent" has automated sales and customer relations management. As a result of the implementation of the 1C:CRM CORP solution, sales conversion increased 2.5 times.

Artinvent LLC is a manufacturer of premium segment furniture. Own production is located in the Moscow region. The portfolio of "Artinvent" has more than 1000 implemented projects.

The company's management decided to implement effective automation tools for managing customer relationships. Furniture is made to order, the company strives to hear and understand each client. The goals of automation were the transparency of the sales process and the reduction of the share of unrealized transactions.

For advice on choosing a software product, we turned to 1C-Rarus, a company specializing in the development of CRM solutions. 1C-Rarus experts studied Artinvent's wishes for the software product and recommended the 1C:Enterprise 8 solution for implementation. CRM CORP. " Initial accounting settings were made, users were familiarized with the functionality of the solution, the system was handed over to operation.

Key results of automation:

1. Artinvent management is provided with a complete picture of interaction with each client, it is possible to analyze the number of clients who applied to the company, track at what stage difficulties arose and where it is worth adjusting the sales business processes.
2. Sales conversions have increased 2.5-fold thanks to the lead setup and serious analysis of the effectiveness of promotion activities.
3. Systematized storage of contact information and communication history with each client. You can consolidate all contact details for each customer, analyze previous requests and wishes, and come up with an offer designed for specific customer requests.
4. The new system allows employees to work with communication channels through a single window and according to the same rules. As the company's management notes, digitalization of customer relationships helps to form a positive image of a domestic manufacturer.

Functions

The following functions are automated:

• Customer Relationship Management (CRM)

Maintenance

• The Internet version of ITS and ITS Internet services are used
• Consulting is carried out on methodological issues of working with the 1C program
• Consulting is carried out on technical issues of working with 1C software products
• Preferential support has been issued 1S:ITS

Works performed

The following works were performed:

• Delivery of software products to the customer's office
• Individual training at the customer's office
• Consulting on the choice of software and options for its maintenance
• Initial Settings for Standard/Industry Solution (Program) to Start Accounting
• Selling Selected Products
• Installing Software on Customer Computers