TIKOmpani (1C:CRM KORP)

2021: Automation of customer relationship management and sales management based on PP "1C:Enterprise 8. CRM CORP at TIKOmpani LLC

About Customer and Project

The implementation of the CRM system in TIKOmpani LLC ensured an improvement in the performance of managers, a reduction in the cost of attracting new buyers, and the convenience of business analysis.

TIKOmpani LLC is a tea and coffee company, established in 2005, supplies elite varieties of tea, coffee and coffee equipment to the hotel and restaurant sector. Presents Tricaffe coffee, TEA&CO tea, Elite coffee equipment.

The management of TIKOmpani LLC sets a goal: to increase the efficiency and profitability of the company's activities by attracting and retaining solvent customers. To achieve this goal, it was decided to implement a CRM system.

At a meeting with representatives of the partner 1C - company 1C-Rarus"," we discussed the requirements for the program and the implementation plan. The configuration is "" 1C:Enterprise 8. CRM CORP because this solution reflects and controls the entire customer relationship process.

1C-Rarus specialists prepared the information base for work, completed the settings, helped in downloading reference information. Users have been trained.

Automation results:

• Increase clients in the work of one manager. The effect was achieved through competent work planning using internal CRM tools
• The results of marketing actions carried out after the implementation of 1C were analyzed, the cost of attracting one active client became lower
• Customer Loss Reduced
• The number of repeated calls from buyers to the company began to grow
• The customer base has been segmented, different work strategies are being implemented for each group of buyers. There is an opportunity to highlight and focus on promising customers
• The tools for analyzing the company's work have expanded, management assesses the number of transactions in work, the results of each employee's work, and predicts financial results.

Automation goals have been achieved: improving operational efficiency has led to profit growth. Cooperation with 1C-Rarus continues, a configuration support agreement "1C:Enterprise 8. CRM CORP. "

Functions

The following functions are automated:

• Customer Relationship Management (CRM)

Maintenance

• The Internet version of ITS and ITS Internet services are used
• Consulting is carried out on methodological issues of working with the 1C program
• Consulting is carried out on technical issues of working with 1C software products
• Preferential support has been issued 1S:ITS

Works performed

The following works were performed:

• Delivery of software products to the customer's office
• Individual training at the customer's office
• Consulting on the choice of software and options for its maintenance
• Initial Settings for Standard/Industry Solution (Program) to Start Accounting
• Selling Selected Products
• Installing Software on Customer Computers