'Burger King 'automates marketing with Retail Rocket Group

2023: Transition to Solutions from Retail Rocket Group

Burger King decided to change the marketing communications infrastructure by introducing IT solutions from Retail Rocket Group. This will allow the company to increase the efficiency of marketing investments, enrich customer experience and respond flexibly to the changing picture of consumer demand. Earlier, Burger King used Mindbox platform solutions. Retail Rocket Group announced this on December 18, 2023.

In 2023, to implement the task of improving the efficiency of business processes, Burger King chose SailPlay, a Retail Rocket Group product that allows you to quickly personalize communications with customers, manage a loyalty program and process promotions.

The marketing of "Burger King" is built on deep knowledge of the audience and maximum focus on its needs. When developing advertising campaigns and promotions, it is necessary to constantly segment customers by different parameters, conduct A/B tests, actively personalize communication and, as a result, offer customers the most relevant offers. Therefore, we needed a solution that would allow us to implement all our requests flexibly and quickly - without the constant participation of IT specialists. That's why we chose Sailplay from Retail Rocket Group. After the introduction of the changes, we expect a significant increase in the efficiency of our business processes, - said Artur Roshchenko, Director of the Digital and Sales Department of Burger King.

Retail Rocket Group brings together three Retail Rocket, Sailplay, and Smart Placement Ads products to help address marketing challenges in five key areas: personalization of communications and user experience, loyalty management, promotion processing, and monetization of traffic through retail media.

We are proud that a professional company like Burger King has chosen Retail Rocket Group products to transform its business processes and marketing infrastructure. This confirms that we are developing in the right direction, providing flexible and adaptive tools for business tasks. Retail Rocket Group helps big business marketing teams solve problems for working with huge amounts of client data, while complying with the requirements of legislation and regulators on compliance with the security of personal data, - said Sergey Timokhin, CEO of Retail Rocket Group CIS.

The implementation of the solution in the infrastructure of Burger King is carried out by the team of the IT company GlowByte.

The tasks of detailed personalization of offers and microsegmentation of the client bases in Food-retail are especially relevant. In daily work, Burger King marketers need a tool that would reduce the time-to-market of launching marketing campaigns from current days and weeks to hours and minutes. The choice of target and digital marketing automation platform from Retail Rocket Group is optimal for solving these problems. The functionality of the platform products includes all the tools users need to improve efficiency. business processes Given this, as well as the long-term expertise of GlowBayt in the field of analytical, CRM implementing consulting Retail Rocket Group products at Burger King, we can say with complete confidence that the use of the implemented platform will not only significantly increase the conversion of targeted marketing campaigns, but will also positively affect the loyalty of end consumers, - said Yuri Vlasov, director of operations at GlowBayt.