| Customers: Burger King
Contractors: Roblox Project date: 2023/06 - 2023/12
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2023: Metaverse Creation
Burger King created a virtual world at Roblox. Along with the metaverse, Burger King will launch the RoBox combo. Each box will contain a promo code for "robaxes" or "burgercoins" - game currency can be obtained offline right in the restaurant. Burger King announced this in January 2024.
Its own metaverse will give players the opportunity to build a career in a virtual restaurant and get unique skins. In order for players to customize the characters, the restaurant chain will distribute promotional codes for paid game currency as part of the new RoBox combo.
 | We are delighted that we now have the opportunity to meet the young guests and their parents in "Burgerland." We will distribute hundreds of thousands of robaxes right in our restaurants so that in the virtual world our guests do not limit their imagination. We hope that technology will soon reach the point where you can virtually smell Wopper, "concluded Ivan Shestov, commercial director of Burger King Russia. |  |
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